Marketing Executive - #1106216

Key Responsibilities

1.     Marketing Campaigns & Strategy

·        Below The Line (BTL) Marketing: Develop, execute, and measure direct, targeted marketing efforts aimed at a specific group of customers/consumers

·        Assist in the development and execution of integrated marketing campaigns for aviation services (pilot training, maintenance services, charter, FBO, Hangar66 and related businesses).

·        Coordinate with commercial team to ensure alignment of marketing initiatives with business goals.

·        Provide insights and recommendations to support marketing and sales strategies.

2.    Digital Marketing & Analytics

·        Monitor and report campaign performance using digital analytics tools.

·        Manage and update website content, landing pages, and SEO/SEM efforts.

·        Create and schedule engaging content for aviation audiences across platforms such as LinkedIn, Instagram, Facebook, and aviation forums.

·        Manage and update CRM database, track leads, and assist in follow-up marketing communications.

3.     Content Creation & Storytelling

·        Write and design newsletters, e-blasts, and blog posts relevant to the aviation industry.

·        Develop and deliver compelling brand stories and marketing narratives across various platforms (e.g., website, social media, email campaigns, brochures) to connect with target audiences and drive engagement.

·        Ensure consistency of branding across all marketing materials.

4.     Creative Design & Visual Assets

·        Proficient in Adobe Photoshop (and other Adobe Creative Suite tools) to design engaging marketing materials, including digital graphics, event collaterals, social media content, and promotional assets.

·        Support product launches and promotional initiatives with creative content.

5.     Market Research & Industry Intelligence

·        Conduct market research to understand customer needs, industry trends, and competitor activities.

·        Support aviation event marketing such as trade shows, seminars, airshows, and open houses.

·        Work with the events team to manage logistics, promotional material, and post-event follow-up.

Requirements

·        Diploma or Degree in Marketing, Communications, Aviation Management, or related field.

·        1–3 years of marketing experience; aviation or high-technical industry experience preferred.

·        Strong written and verbal communication skills.

·        Proficiency in Microsoft Office, social media platforms, and design or marketing tools (Canva, Adobe Creative Suite, Mailchimp, Google Analytics).

·        Good understanding of aviation terminology, trends, and customer segments is a plus.

·        Ability to work independently, meet deadlines, and manage multiple tasks.