Assistant Marketing Manager (B2B) - #1104126

Job Responsibilities

• Develop and execute data-driven B2B digital campaigns across paid, owned, and earned media to drive app acquisition, re-engagement, and retention.

• Lead the strategic planning and execution of customer lifecycle marketing (CRM) initiatives, including reactivation and retention campaigns.

• Plan and manage incentive-driven uplift campaigns to increase monthly ride completion and user LTV.

• Identify gaps in the customer journey and implement targeted marketing automation to improve user engagement and trip completion.

• Execute omnichannel brand activations, including offline pop-ups and experiential campaigns to drive downloads and awareness.

• Utilize tools like AppsFlyer and Power BI for marketing attribution and reporting to inform and optimize campaign strategies.

• Work with the CRM and data analytics teams to refine user segmentation strategies (e.g., dormant users, high-value users, new vs. returning).

• Assist in developing automated lifecycle journeys (e.g., onboarding, re-engagement, churn prevention).

• Develop post-campaign analysis reports and performance dashboards to track campaign effectiveness against KPIs (e.g., CPA, ROI, retention rate, cost-per-lead).

• Present insights and recommendations to the Marketing Lead and cross-functional stakeholders to inform future strategies.

• Identify and negotiate commercial partnerships with major brands to scale user acquisition and uplift trip count through joint promotions.

• Collaborate with internal teams (e.g., product, tech) to align marketing with product and service developments.

• Develop and execute targeted digital campaigns to generate leads for ComfortDelGro’s taxi driver recruitment.

• Monitor and refine lead generation funnels, achieving volume and quality growth in driver onboarding.

Job Requirements

• Degree in Marketing, Communications, Business, or a related field

• Minimum 3–5 years of hands-on digital marketing experience, preferably in app-based or mobility platforms

• Proven track record of managing user acquisition, retention, and lifecycle marketing campaigns

• Strong proficiency in CleverTap or equivalent CRM/lifecycle tools.

• Excellent analytical skills with the ability to translate data into actionable insights

• Strong project management and stakeholder coordination abilities

• Proactive, adaptable, and performance-focused

• Excellent communication skills and ability to collaborate across departments and with external partners

• Creative thinker with a growth-hacking mindset