Assistant Manager, Marketing (Clubhouse) - #1101831

Job Summary

Join the HomeTeamNS Family and Drive Engaging Experiences!

Are you a dynamic marketing professional with a passion for creating impactful campaigns and driving community engagement? HomeTeamNS is seeking an energetic and results-oriented Assistant Marketing Manager to join our team. In this role, you'll lead marketing initiatives for our vibrant clubhouses, drive footfall, and enhance our brand presence.

Job Responsibilities 

Clubhouse Engagement & Content Creation: 

•     Develop and execute marketing communication strategies to drive attendance at clubhouse events and increase footfall.

•     Create engaging content for various marketing channels, including social media, and maintain a marketing calendar. Coordinate timelines, and deliverables for all clubhouse marketing initiatives, ensuring alignment with brand guidelines.

•     Maintain a strong brand and tenant presence within the clubhouse through effective onsite marketing.

Strategic Marketing & Campaign Management: 

•     Develop and execute integrated, omni-channel marketing campaigns for HomeTeamNS initiatives.

•     Manage the marketing for the HomeTeamNS Rewards+ loyalty program, fostering member engagement.

•     Collaborate with clubhouse tenants on campaigns, promotional activities and partnerships. Foster deeper relationship and collaboration with tenants.

•     Monitor and analyse marketing campaign performance, providing insights for optimisation.

Leadership & Team Collaboration: 

•     Lead and mentor other clubhouse marketing executives ensuring alignment with brand standards and marketing objectives.

•     Develop marketing strategies that attract business clients for the clubhouse MICE and Corporate Sales and leverage marketing insights to improve outreach and conversion rates for corporate sales

•     Provide ad-hoc support for events and other marketing initiatives as needed.

Administrative & Reporting Responsibilities:

•     Manage marketing budgets, ensuring cost-effectiveness and alignment with organizational objectives.

•     Handle procurement processes for marketing-related services, including vendor management and contract negotiations.

•     Ensure compliance with internal policies, approvals, and documentation processes for all marketing activities.

•     Maintain and organize marketing data, reports, and key performance metrics for leadership review.

•     Oversee marketing inventory, including promotional materials and clubhouse branding assets.

• Perform the Duty Officer role of the Clubhouse (Once a month on one weekend)

Job Requirements

• Min. Diploma in Marketing/Communications, or equivalent qualification

• Min. 2 years’ experience in marketing, campaign planning or similar field  

• Good understanding of best practices for digital content including editorial, multimedia, video content creation and production for digital platforms. Well-versed in traditional media application and execution. Experience in designing marketing assets and/or video editing will be an added advantage.

• Able to work at the conceptual level for programmes and campaigns

•   Proficiency in Microsoft Office and Canva for social media content creation. Knowledge in Adobe suite (Illustrator, Photoshop, Premiere Pro) will be an added advantage

•    Able to work in a fast-paced environment, multi-task to meet deadlines.

•    Excellent communications skills – both written and spoken.