Senior Brand & Marketing Executive - #1100980

Branding

• Conceptualize, develop and execute integrated marketing communications plan, promotional-related activities, Public Relation efforts and ad-hoc requests within the Company and its affiliated entities to help achieve business objectives.

• Copywriting and proof reading of marketing materials

• Close collaboration with Operations team to ensure marketing initiatives are well-communicated before rollout

• Manage all social media, website and email enquiries are attended to in a timely manner

• Performance measurement of marketing activities and events

• Build brand loyalty through effective marketing programmes and activities targeting at loyalty members via Koufu Eat APP and other communication channels

• Conduct regular store visits to ensure branding guidelines and standards are adhered to

• Any other relevant administrative duties as required

Marketing

• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar

• Develop promotional programmes and managing marketing budget

• Oversees the planning and conducting of market research

• Liaise with malls, external partners and vendors to ensure timely execution of projects and campaigns Works collaboratively with marketing communications to execute designs

• Analyze and evaluate effectiveness of each project / launch

• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochure and presentation materials

• Generate monthly marketing reports for the Management’s review

Requirements:

• Degree in Business or Communications with strong focus in Marketing

• Minimum 3 years' of relevant experience in corporate communications

• Experience in brand management of consumer goods or in F&B industry is highly preferred

• Pleasant disposition, positive and assertive

• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment