Marketing Executive - #1099525

ROLE DESCRIPTION

This marketing role will be aiding Westcon team with planning & executing marketing plans & strategies for the assigned key vendors. Drive desired ROI with development and implementation of offline and online demand generation marketing activities.

 DUTIES & RESPONSIBILITIES 

• Liaise with key marketing contacts in vendors to ensure smooth execution of activities

• Collaboration with other vendor contacts where necessary

• Maintain up-to-date CRM marketing lists

• Customer interaction around events and coordinating marketing support

• Working with Product teams to manage vendor funding

• Demand generation for reseller, vendors and group departments

• Assist line manager on planning, developing and managing marketing activities

• Execute marketing activities in line with group brand identity & marketing best practices

• Execute central and/or in-country marketing campaigns as appropriate

• Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events

• Design management and broadcast of marketing communications using group marketing  platform

• Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness

• Coordinate marketing communications

• Produce presentation materials

• Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.

• Work effectively with Central marketing team members

• Support social media activities on LinkedIn and other relevant platforms for the region

• Using digital marketing tools to perform lead demand gen activities

REQUIREMENTS

• Good understanding and experience of marketing and communications in B2B environment

• Good understanding of vendors, resellers and the IT market dynamics and requirements would be advantageous

• Understand KPI and maintain effectiveness of demand generation and/or lead creation campaigns

• Events co-ordination

• Social Media activities

• Good knowledge in digital marketing

• Ability to use standard software: MS Office Applications, Adobe Suite & digital marketing tools