Business Development Manager (MICE) - #1096756

Sheraton Towers Singapore Hotel


Date: 3 days ago
District: Newton
Contract type: Full time
Work schedule: Full day
Sheraton Towers Singapore Hotel

KEY RESPONSIBILITIES:

Sales & Business Development

• Identify and develop new MICE business opportunities for the hotel.

• Maintain and grow relationships with key accounts, agencies, and intermediaries.

• Respond to MICE-related RFPs, prepare proposals, and negotiate contracts.

• Achieve and exceed MICE segment revenue targets and KPIs.

• Represent the hotel at industry trade shows, networking events, and sales missions.

Account Management

• Serve as the primary point of contact for MICE clients from initial inquiry through event execution.

• Understand clients' objectives and tailor event solutions accordingly.

• Maintain detailed records in the CRM system (e.g., Salesforce).

• Conduct regular account reviews and client meetings to strengthen relationships.

Collaboration & Execution

• Work closely with the Events, Banquets, and Operations teams to ensure seamless event delivery.

• Participate in daily/weekly business review meetings to forecast and strategize.

• Monitor competitor activity and market trends to inform sales strategy.

Reporting & Analysis

• Prepare and present sales reports, forecasts, and market insights to senior management.

• Monitor performance metrics and analyze the success of MICE campaigns and promotions.

Qualifications:

• Bachelor’s degree in Hospitality, Business, Marketing, or a related field.

• Minimum 3-5 years of sales experience in the hospitality industry, with a focus on MICE.

• Strong network of MICE-related contacts, both domestic and international.

• Excellent communication, negotiation, and presentation skills.

• Strong organizational and time-management abilities.

• Proficient in sales software and hotel systems (e.g., Delphi, Opera, Salesforce).

• Fluent in [English + other languages as required].

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