Marketing Executive - #1095217

A Marketing Executive plays a vital role in implementing and executing marketing strategies that promote a company's products or services. This position is often seen as an entry-level or mid-level role within the marketing department and involves various tasks related to market research, campaign execution, and customer engagement.

Reports To: Marketing Manager/ Head of Marketing

Primary Objective:

• To support the marketing team in developing and executing marketing campaigns, managing communications, and analyzing market trends to drive brand awareness and sales growth.

Key Responsibilities:

• Campaign Execution

• Assist in the planning and execution of marketing campaigns across various channels (digital, print, social media).

• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.

• Monitor campaign performance and report on results, making recommendations for improvements.

Market Research

• Conduct market research to identify trends, customer needs, and competitive analysis.

• Analyze data from surveys, focus groups, and sales reports to inform marketing strategies.

• Prepare reports and presentations to communicate findings to the marketing team.

Content Creation

• Create engaging content for marketing materials, including brochures, newsletters, and social media posts.

• Assist in the development of blog posts, website content, and promotional copy.

• Ensure all content aligns with the company's brand guidelines and messaging.

Social Media Management

• Manage the company's social media accounts, including content scheduling, posting, and interaction with followers.

• Monitor social media metrics and analyze engagement to inform content strategies.

• Stay updated on social media trends and best practices to enhance online presence.

Customer Engagement

• Support customer relationship management (CRM) efforts by maintaining and updating customer databases.

• Assist in organizing and executing events, webinars, or promotions to engage customers.

• Respond to customer inquiries and feedback through various channels.

Collaboration

• Work closely with the marketing team to align strategies and campaigns with overall business objectives.

• Collaborate with sales teams to support the lead generation and conversion efforts.

• Coordinate with graphic designers and other creative professionals to develop marketing assets.

Budget Management

• Assist in tracking marketing expenses and managing the marketing budget.

• Provide input on cost-effective marketing strategies and initiatives.

Performance Tracking

• Use analytics to measure the success of marketing initiatives and campaigns.

• Generate reports to evaluate campaign performance and return on investment (ROI).

• Recommend adjustments to strategies based on performance metrics.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.

• 1-3 years of experience in marketing, advertising, or a related area (internships or entry-level roles are acceptable).

• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools).

Key Skills:

• Communication: Strong verbal and written communication skills to effectively convey ideas and messages.

• Creativity: Ability to develop innovative marketing ideas and content.

• Analytical Skills: Proficiency in data analysis to evaluate campaign effectiveness.

• Organizational Skills: Strong attention to detail and ability to manage multiple projects simultaneously.

• Teamwork: Ability to work collaboratively with cross-functional teams.

KPIs for Success:

• Successful execution of marketing campaigns within deadlines and budget constraints.

• Increased engagement and reach across social media platforms.

• Positive feedback from internal stakeholders on marketing initiatives. Contribution to lead generation and conversion rates.

• The role of Marketing Executive is essential for the overall success of the marketing department. By supporting various marketing functions, this position helps to enhance brand visibility, engage customers, and drive sales growth.