Travel Retail - Brand & Marketing Intern, IPSA & THE GINZA (Jun/Jul - Dec 2025) - #1093471

ABOUT SHISEIDO TRAVEL RETAIL

Shiseido Travel Retail was established as Shiseido’s global duty-free business, which includes operations in airports, downtown stores, border shops, airlines, and ferries.

MAIN PURPOSE

Reporting directly to the Assistant Brand & Marketing Manager, you will gain hands-on experience in localizing marketing strategies and developing insight-driven 360 marketing activities that are meaningful for the channel while ensuring brand consistency across Travel Retail markets in APAC region. You will be tagged to the Prestige cluster, handling 2 brands: IPSA & THE GINZA.

You will be exposed to brand management fundamentals and the Travel Retail beauty industry with premium skincare brands. Other learning opportunities include a deeper understanding of the business value chain, the quick-evolving Chinese consumer digital & social landscape, and stakeholder management skills from working with people from various functions and countries.

KEY RESPONSIBILITIES

Brand & Marketing

• Support seasonal launch updates, including the creation of launch books, forecasting, retailer presentations, outpost support, data management, research analysis, and adaptation/localization of creative content and marketing collateral.
• Assist in campaign planning, including ideation, vendor sourcing, and coordination with internal stakeholders to ensure relevance and alignment.
• Coordinate campaign activities by liaising with store managers/agency and scheduling trade events to ensure smooth operations.
• Provide support in copywriting and translation of assets/information between English and Chinese.
• Maintain and enhance marketing file management, including distribution, assortment, pricing, and translation documentation.

Digital

• Support Digital team in coordinating with agency for development of assets for e-Commerce content / PDP / shop-in-shop product information.

Reporting

• Prepare competitor reports for internal communication and assist with monthly sales report submissions
• Assist in monthly sales reports data collection.
• Support internal cross-functional communication through regular reports.

Administrative Support

• Assist the team on vendor creation, PO raising, quotation & invoice tracking
• Track weekly key product performance and monitor competitor activities for offline and online on Chinese social media such as Weibo, RED, WeChat.
• Compile post-event /post-launch reports for monitoring of ROI for each activity.
• Handle ad-hoc requests and facilitate communication between teams in Singapore and overseas offices.

SKILLS & REQUIREMENTS

• Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent.
• Passionate or have interest in the beauty industry
• Effective communication skills (verbal & written).
• Proficient with Microsoft Excel and Powerpoint.
• Positive, enthusiastic and collaborative can-do mentality.
• Have strong project management skills/ Able to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Comfortable with numbers and analysis of data.
• Meticulous and attention to detail.
• Strong command of the Chinese language is a bonus.