Marketing & Events Associate | Somma - #1175674

Somma is part of The Lo and Behold Group, a hospitality company known for its ability to create timeless destinations and thought-leading experiences.

As a team, we are very passionate about the potential our industry has in shaping a city and take great pride in grooming the next generation of hospitality leaders. We build career paths around the individual, develop training modules both in-house and out, and design incentives and recognition programmes to ensure that good work always pays off.

For its efforts, the group has been recognised as a Human Capital Partner with the Ministry of Manpower, a “Great Place To Work” (2022 to 2026) and one of AON’s Best Employers. Wherever you are on the team, whatever your definition of success, we’ll set you on the right path.

The Marketing Associate for Behold Mirko (Somma & Fico) will craft and execute comprehensive marketing strategies to establish the brand as a trailblazer in Italian cuisine. This role combines strategic vision and creative ingenuity to enhance brand identity, amplify event marketing, and drive digital outreach.

Key Responsibilities

Marketing

• Draft social media copy for Instagram and Xiaohongshu, adapting to each brand’s voice and audience.
• Plan, shoot and edit Reels, and create visual assets for social media, campaigns and brand communications.
• Support content calendars, scheduling, publishing and community engagement.
• Assist with campaign and brand activation planning, including creative briefs and coordination with internal teams and external partners.
• Assist with media and KOL tastings, from invitations to follow-ups.
• Support website updates and ongoing SEO/GEO maintenance, and track content and campaign performance.

Events

• Handle first-touch responses to event enquiries for the manager’s follow-up.
• Block reservations and venue space for events on reservation systems.
• Prepare first-draft Event Orders (EOs), update them once quotations are finalised, and circulate to operations, culinary, bar and relevant teams.
• Assist with tracking event deposits and reconciling final bill settlements.
• Coordinate event logistics, rentals and purchases as required.
• Maintain event calendars, trackers and client records, and support event-day coordination and handover to the operations teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields.
• 1 to 4 years of experience preferred, ideally in F&B or hospitality, but fresh graduates are welcome to apply.
• Proven track record of managing high-profile brands or projects.

Desired Skills

• Strong content creator with exceptional storytelling abilities.
• Proficiency in digital marketing tools and platforms (e.g., Ads Manager, SEO, Mailchimp, CRM systems).
• Strong interpersonal skills for partnership building and media relations.
• Analytical mindset with experience in campaign performance metrics.
• Keen eye for aesthetics with a flair for visual storytelling.
• Proficiency in basic design, including experience with Adobe Creative Suite.
• Proficiency in photography and videography is advantageous

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else's day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

We believe in taking care of our people, so they can take care of others. We recognise and support each individual through our TLBG Partnership Programme (a monthly sales incentive), medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual’s key milestones, as well as one month sabbaticals for long-service individuals.

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms

Should your application progress to the next stage, we will be in contact to arrange an interview.