Category and Brand Intelligence Lead – AMEA Cereal and Salty Snacks - #1175343

The role is responsible for leading the Integrated Intelligence knowledge agenda across 2 key categories and brands - Cereal and Salty Snacks. This role provides the insights, data and recommendations to help enable the business to deliver its growth goals. This role is a critical part of the consumer and shopper centric culture we are building in our business, and therefore would be a highly visible leader in the business, closely working with their line manager and the Portfolio Directors in engaging markets and other departments on our agenda. engaging markets and other departments on our agenda.

Role responsibilities

• Support the team in delivering our overall commercial targets – including budgeted NSV and profit growth for the region,as well as meeting targeted A&P and OH spends
• Lead the Consumer and Shopper Insights and Analytics knowledge agenda – delivering actionable insights from qualitative, quantitative and behavioral research
• Contribute expert advice and guidance to the commercial teams on the strategic implementation of actionable insights in order to deliver continuous business growth
• Oversee and guide the design, planning and implementation of strategic market research projects and creative analytical solutions to assist commercial teams to identify and pursue opportunities for business growth
• Manage key research vendor relationships and internal research requests and assess the external response to brand, category and shopper initiatives (activations) to ensure relevant, accurate and timely data is utilized to inform all projects
• Continually improve I&A capabilities, by exploring new methodologies, and maximizing the value derived from currently available research and databases
• Effective development and management of strong working relationships with internal and external stakeholders
• Ensure the Annual Planning process delivered on time and in full
• Key member of the Integrated Intelligence AMEA Leadership Team

Knowledge, skills and experience:

• Bachelors degree (at a minimum) in Commerce, Business, Marketing, or a closely-related field, ideally specializing in market research / analytics
• 10+ years prior sales analytics work experience preferably in a multinational FMCG
• Business analytics and commercial acumen (expert with Scan and Panel data and software – IRI or Nielsen)
• Strong track record in owning and delivering strategic insights, project plans and partnering with senior leaders and commercial teams
• Strategic thinker with the ability to be agile in navigating complex situations
• Regional experience working in matrix organization across multiple markets
• Experienced people leader with the ability to lead, inspire & develop others
• In-depth experience on innovation & brand communication development
• Manage and build relationships with a diverse range of teams across multiple markets
• Strong influencing and change management skills
• Excellent communication skills, both written & verbal
• Strong P&L understanding.