General Manager - #1172741

Professional Competencies

• Industry Experience

  8+ years of senior management experience in the integrated home renovation/furnishing industry, including at least 2 years of management experience in the Southeast Asian market. Familiarity with BCA policies.

  Strategic Tools

  Proficient in SWOT analysis and Balanced Scorecard; able to use ERP systems (e.g., SAP) to oversee business operations in Singapore.

  Key Responsibilities & Tasks

• 1. Strategic Planning & Objective Management

     • Develop the company’s 1-3 year marketing strategic plan and annual marketing plan, clarifying market positioning, target customer segments, and competitive strategies, and execute upon approval by the General Manager.

     • Decompose sales targets for the retail, design, and marketing departments, monitor quarterly/monthly progress, and dynamically adjust strategies in response to market changes (e.g., seasonal demand, policy adjustments).

     • Lead the preparation and execution control of the annual marketing budget (including advertising, promotions, channel expenses, etc.), ensuring maximum ROI.

  2. Market Analysis & Brand Building

     • Organize market research to analyze trends in Singapore's integrated home renovation industry, competitor movements (e.g., pricing strategies, new product developments), and shifts in customer demand, producing data-driven reports to guide product development.

     • Formulate brand development strategies, oversee online and offline brand promotion (e.g., social media, exhibitions, KOL collaborations), and enhance brand awareness and reputation.

     • Manage brand crisis communication, swiftly respond to negative public sentiment (e.g., escalated customer complaints, construction disputes), and safeguard the company’s reputation.

  3. Sales Management & Channel Optimization

     • Guide the retail department in developing in-store sales strategies, promotional campaigns, and customer conversion processes to increase average transaction value and repeat purchase rates.

     • Expand diversified sales channels (e.g., collaborations with property developers, online stores, designer alliances) and optimize channel costs and efficiency.

     • Review major client contracts (e.g., bulk renovation orders from property developers) to ensure compliance and profitability.

  4. Customer Experience & Product Collaboration

     • Establish a Customer Relationship Management (CRM) system, driving service improvements through satisfaction surveys and complaint analysis.

     • Collaborate with the design department to ensure design solutions align with market demands, balancing creativity with standardized cost control.

     • Promote product innovation: participate in new product development (e.g., eco-friendly materials, smart home packages) based on customer feedback, and formulate launch and promotion strategies.

  5. Team Management & Cross-Departmental Collaboration

     • Oversee recruitment, training, performance evaluation, and motivation of managers in the three subordinate departments, fostering a high-performance collaborative team.

     • Conduct regular marketing coordination meetings (e.g., design-retail program alignment, marketing activity resource integration) to ensure departmental goals are aligned.

     • Represent the marketing function in senior management decision-making, collaborating with supply chain, finance, and other departments to optimize operational processes (e.g., order fulfillment cycles, payment collection).