MEDIA PLANNER / SENIOR MEDIA PLANNER - #1168560

Responsibilities

Media Planning and Campaign Management

· Develop expertise in media, technology & research tools & platforms

· Assist your manager in developing costing and data collection for planning and recommendations

· Have clear understanding of basic cost structure & way of buying ad space for different channels - digital (social, programmatic, search, mobile, etc.), print, TV, OOH, radio

· Responsible for simple digital campaign implementation and optimisation (primarily on social)

• Understand ad operations across biddable media including display, video, search and social

• Manage and coordinate with media owners throughout the region to execute local and regional campaigns

• Liaise with key partners spanning across media, social, creative and public relations to implement campaign deliverables

• Identify new targeted marketing solutions to deliver clients’ business objectives.

Client Management

• Develop and maintain a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends

• Accountable for campaign performance and communication with clients

• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team

• Strengthen and relationships with existing key clients

Optimization & Reporting

· Data-Driven Optimization: Regularly and independently analyse data, adjust strategies and implement changes to improve campaign performance

· Deliver reports that clearly articulates performance, insights and recommendations

Qualifications

• Diploma / Bachelor’s Degree; preferably with a business, marketing, advertising background

• Preferably with minimum 1-year relevant experience in an agency / digital / new media industry

• Excellent project management skill and possess the ability to prioritize and work well under pressure and tight timelines

• Must have excellent interpersonal and teamwork skills

· Enthusiastic, energetic and passionate