Live and Ecommerce Executive - #1168078

About Us

Started as a retail event organizer since 2013, we are now expanding from retail event activation into live commerce, building a new revenue channel on TikTok Shop and Shopee. We are looking for a hands-on operator to turn our curated vendor product range into a fully running live-selling business.

The Role

The Live & E-Commerce Executive is the operational and commercial anchor of our live commerce and marketplace business. This role suits a versatile operator with an ownership mindset, someone who wants to build and own live-commerce performance across TikTok Shop and Shopee in a lean, fast-growing team. The scope covers the full lifecycle, from onboarding and scheduling live hosts to product curation, platform operations, campaign execution, performance analytics, and GMV growth

This role will play a key part in kick-starting and building up our new live commerce and ecommerce channels on TikTok Shop and Shopee. Live sessions may be operated from our Kaki Bukit office, client sites, warehouses, remote host setups, and occasionally overseas depending on campaign needs.

Key Responsibilities

· Manage and support live commerce hosts across full-time, part-time, freelance, and affiliate models — including onboarding, scheduling, briefing, and performance follow-up.

· Actively curate which vendor products to test live, screening for visual appeal, price point, demo-ability, and trend potential, and feed performance signals back to the Founder to guide vendor conversations.

· Run TikTok Shop operations end-to-end, including product listings, affiliate coordination, livestream setup, promotions, and seller account health monitoring.

· Manage Shopee store operations, including listings, campaigns, vouchers, ads support, customer service coordination, and returns/refunds within platform timelines.

· Coordinate product listing and inventory updates for both local vendor stock and indent/pre-order items, ensuring accurate lead times, stock visibility, and buyer communication.

· Track and report key business metrics such as GMV, conversion rate, average order value (AOV), affiliate performance, and platform-level profitability to support business decisions.

· Support content and campaign execution by coordinating livestream talking points, product visuals, promotional mechanics, and platform campaign readiness.

· Manage ad spend during live sessions and campaigns, tracking ROAS to protect margins.

· Monitor and respond to live comments in real-time, coordinating with the host to keep viewers engaged.

· Set up and troubleshoot basic live-stream equipment (camera, lighting, audio, connectivity) to keep sessions running smoothly.

· Comfortable designing simple “shoppertainment” formats for live sessions (e.g., mini-games, mystery bundles, flash-discount reveals) so streams feel engaging rather than purely transactional.

· Coordinate with fulfilment partners to support fast delivery promises, with next-day fulfilment as the baseline and same-day delivery activated selectively for suitable products or campaigns once operations are stable.

What We're Looking For

· At least 2 years of experience in TikTok Shop, Shopee, Lazada, or equivalent live-commerce/marketplace operations.

· Hands-on familiarity with TikTok Shop Seller Center and Shopee Seller Center.

· Data-literate: comfortable with spreadsheets and platform analytics dashboards.

· Organised project manager, able to coordinate multiple concurrent live sessions and host types.

· Commercial instinct for spotting which products have "hit" or trending potential in a live-selling format.

· Prior exposure to livestream selling, content creation, or event activation/production is a strong plus.

· Coachable and open to feedback — comfortable receiving guidance on product curation, session format, and host coaching techniques as the playbook evolves.

· Willing and able to support a recurring 4‑hour Saturday live session as the default weekend duty, plus occasional additional Sunday live sessions when campaign days fall on Sunday, with a weekday off in lieu to balance total weekly hours.

Remuneration

· Basic Salary: S$3,000 – S$3,500 (commensurate with experience).

· Commission: 1% of monthly GMV.

· Incentive: 0.5% of monthly GMV, only when monthly GMV target is hit.

· Year-end performance bonus, when yearly GMV target is hit.

· Company phone & mobile plan provided.

· Transport claims for offsite and night live streams.

· Worker's Insurance.

· Dental Allowance.

· Remuneration will be commensurate with relevant experience and contribution.

*Illustration (for example, not guaranteed): At S$50,000 monthly GMV, commission can add about S$500/month on top of base salary. Once monthly GMV reaches S$75,000, commission plus incentive together can add about S$1,125/month. Over time, this can lift total monthly take-home into the mid S$4,000s when higher GMV levels are consistently achieved.

Work Hours, Location & Leave

· Total working hours: 44 hours per week (Singapore standard), across 5.5 working days.

· Work at Kaki Bukit office, client sites, warehouses, remote host setups, and occasionally overseas depending on campaign needs.

· 12 days annual leave + 1 day birthday leave, after confirmation.

Live Streaming Schedule (Summary)

Up to 3 Executive-supported live sessions per week (two weekday evenings + Saturday), with additional host-solo sessions running on other days to build daily platform presence. Weekday evening sessions run into the night (up to 10pm), and Saturday sessions run in the afternoon/evening.

How to Apply

Apply via the job platform and submit your resume, including recent experience with TikTok Shop and/or Shopee live-commerce operations, and estimated start date. Shortlisted candidates will be contacted by phone or WhatsApp for the first interview and next-step coordination.

Be part of a dynamic, entrepreneurial environment with growth opportunities in live commerce and ecommerce. Apply now to own your success and grow together with us as we build the next chapter of our retail and live-selling business.