Trade Marketing Executive(FMCG) - #1167359

Key Responsibilities

• Develop and execute trade marketing strategies across key channels and accounts.

• Implement channel plans aligned with brand and category objectives.

• Plan and execute in-store promotions and trade campaigns.

• Monitor competitors' promotional activities and market trends.

• Evaluate the effectiveness of promotions and recommend improvements.

• Coordinate with Marketing and Sales on promotions, pricing changes, and new product launches.

• Support product launches, distribution tracking, planograms, in-store sampling, and secondary displays.

• Manage and coordinate Point-of-Sale Materials (POSM).

• Handle other ad-hoc projects as assigned.

Requirements

Diploma or Degree in Marketing or a related field

Minimum 3 years of Trade Marketing, Sales, or Category Management experience within the FMCG industry

Strong analytical, presentation, and communication skills

Proficient in Microsoft Excel, Word, and PowerPoint (Graphic Design skills are a plus)

Team player with strong interpersonal skills

Experience in Category Management or Space Management is an advantage