Global Head of Marketing (FMCG/Brand/Marketing Strategy/Campaign) IF1 - #1166398

Job Description:

Brand Strategy & Positioning

• Develop and execute long-term brand strategies aligned with business objectives

• Define brand positioning, tone of voice, and messaging frameworks

• Ensure brand consistency across all touchpoints

Campaign Planning & Execution

• Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)

• Collaborate with internal teams and external agencies to deliver impactful campaigns

• Monitor campaign performance and optimize for effectiveness

Market & Consumer Insights

• Conduct market research and analyze consumer behavior and trends

• Translate insights into actionable brand initiatives

• Track competitor activity and identify opportunities

Content & Creative Development

• Oversee content strategy including social media, advertising, and brand storytelling

• Work closely with creative teams to produce high-quality marketing assets

• Ensure all communications align with brand identity

Performance & Analytics

• Track and report on brand KPIs such as awareness, engagement, and equity

• Use data to inform decisions and improve campaign performance

• Manage marketing budgets and ROI

Stakeholder Management

• Collaborate with cross-functional teams including sales, product, and retail

• Manage relationships with agencies, partners, and vendors

Requirement:

• Bachelor Degree in any relevant discipline

• 5 to 15 years of relevant Global marketing experiences, including brand management.

• Relevant industry in Food/Beverage FMCG products will be a strong advantage

• Able to commit to overseas travelling due to Global position.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to ••••@trustrecruit.com.sg or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

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