CRM & Digital Marketing Intern - #1163238

Roles & Responsibilities

Setup and QA CRM campaigns in MoEngage — audience segments, message content, send schedules, and A/B tests

Apply logic and creativity to how campaigns are structured — thinking through audience conditions, message framing, and offer mechanics to drive the user behaviour we're after, not just executing briefs as given

Manage coupon creation and distribution workflows, including validity rules and redemption tracking

Monitor live campaigns and flag anomalies in open rates, click-throughs, and redemption performance

Maintain campaign logs and tagging records so reporting stays clean and consistent

Support journey and trigger builds — enrollment conditions, wait steps, branchlogic

Coordinate content and assets between internal stakeholders and the development team for campaign launches

Pull,reconcile, and interpret campaign performance data — not just compiling numbers, but identifying what's working, what isn't, and why

Build and maintain simple tracking sheets that give the team a clear view of campaign status, segment sizes, and results over time

Job Requirements

• Studying or recently graduated in Marketing, Communications, Business, or a related field

• Detail-oriented — you catch errors before they go live, not after

• Comfortable with data and logic — can work with a performance dataset, draw basic conclusions, and understand why a segment condition produces the audience it does

• Organised enough to manage multiple campaigns with different timelines simultaneously

• Can write clearly and concisely — good enough to draft push notification copy or a short email without it needing a full rewrite

Apply now

If you are passionate about digital marketing and CRM, and eager to launch your career with a world-class organisation, we would love to hear from you. Please submit your CV, a cover letter outlining your interest in this role, and any relevant work samples or portfolio links to our recruitment team. Join us and become part of the KFC family today!