Social Media Creative - #1161030

We are looking for a self-starter who is passionate and obsessed with content creation. This role is highly hands-on, covering both in-house brand storytelling and collaborations with KOLs to amplify reach and engagement.

Key Responsibilities

• Develop and execute social media content strategies for Instagram and TikTok to drive brand awareness and engagement

• Create engaging short-form videos, posts, and stories that capture the brand and product essence

• Shoot, edit, and produce high-quality video content (Reels/TikTok)

• Write compelling captions, hooks, and hashtags tailored to target audiences

• Create voiceovers for video content when needed

• Collaborate with xiaohongshu, marketing and graphic design teams on campaigns, seasonal promotions, and product launches

• Work with KOLs/influencers/agencies to support campaigns and content amplification

• Monitor social media analytics and optimize content performance

• Stay updated on F&B trends, TikTok/IG trends, and emerging content formats

• Support on-ground content creation (store shoots, product features, events)

Requirements

• Minimum 2 years of experience in social media management and content creation

• Proven experience managing Instagram and TikTok accounts (portfolio required)

• Strong video shooting and editing skills (mobile-first editing tools preferred)

• Proficiency in design and editing tools (e.g. Adobe Suite, CapCut, or equivalent)

• Strong storytelling ability with a sharp eye for “scroll-stopping” content

• Comfortable appearing on camera (bonus but not mandatory)

• Solid understanding of social media best practices and platform algorithms

• Experience in influencer/KOL collaborations or social media advertising is a must

• Excellent organization, communication skills, and ability to work in a fast-paced environment