DIRECTOR OF BUSINESS DEVELOPMENT - #1160130

Reporting Directly to Chairman

Salary: SGD 5,500 – SGD 8,000

Performance Based Growth Opportunities Available

Our Mission

To elevate Nanyang Coffee onto the global stage and establish it as a globally recognised coffee culture alongside Western coffee.

This Is Not Just A Job

This is an opportunity to help build a business, shape an organisation, and create your own future.

One of your first strategic projects will be to work directly with the Chairman to help design the company's future:

• Performance based compensation systems

• Talent attraction and retention strategies

• Leadership development frameworks

• Future organisational structures

• Long term reward and profit sharing mechanisms

This includes participating in the development of your own performance and reward framework based on the value you help create for the business.

We believe exceptional people should not be limited by a fixed salary.

We believe those who help build the future should share in the future they create.

If you are ambitious, entrepreneurial, and excited by the challenge of building something meaningful, this opportunity may be for you.

About Us

Established in 1961, we are one of Singapore's leading Nanyang coffee manufacturers with an estimated 25% market share in the local Nanyang coffee segment.

Over the past decade, we have invested more than SGD 8 million into automation, technology, and operational systems, achieving approximately 90% automation across our manufacturing operations.

After decades of success in the B2B market, we are now building the next chapter of our business by developing our own consumer brand, expanding through E commerce, and entering international markets.

Your Mission :

Talent, Incentive & Organisational Development

• Participate in designing future compensation and incentive systems

• Develop performance based reward structures that attract and retain top talent

• Support the development of future leadership and talent pipelines

• Assist in building organisational structures capable of supporting regional expansion

• Contribute to creating a high performance and entrepreneurial culture

Pricing Strategy & Business Model Development

• Participate in designing pricing strategies across different countries, channels, and customer segments

• Develop distributor, reseller, and channel pricing frameworks

• Evaluate profitability, sustainability, and market competitiveness

• Support the development of long term business models for future expansion

• Ensure growth initiatives are commercially viable and scalable

E-Commerce & Content Growth

• Participate in building Malaysia as the future Southeast Asia TikTok Content Headquarters

• Evaluate future content team structures and growth opportunities

• Coordinate with content creators, agencies, E commerce partners, and growth specialists

• Support the development of scalable content driven growth systems

• Assist in building long term E commerce capabilities for regional expansion

Singapore Market Development

• Explore opportunities with NTUC FairPrice Finest and other premium supermarket chains

• Explore opportunities with airport retail operators and travel retail channels

• Evaluate premium gifting, hospitality, corporate, and tourism related opportunities

• Develop strategic partnerships that strengthen the Encik Guan brand within Singapore

• Identify new retail and distribution opportunities beyond traditional channels

Southeast Asia Market Expansion

• Evaluate market opportunities in Malaysia, Indonesia, Thailand, and future Southeast Asian markets

• Identify and negotiate with distributors, importers, and strategic partners

• Develop regional market entry strategies

• Build scalable business models that can be replicated across multiple countries

• Support future regional growth initiatives

China Market Development

• Evaluate potential distributors, master agents, and strategic partners in China

• Participate in discussions, negotiations, and commercial evaluations with potential partners

• Develop market entry strategies and sustainable channel structures

• Evaluate product positioning, pricing strategy, and long term growth opportunities

• Assist in building a scalable China expansion roadmap

Chairman's Strategic Projects

• Work directly with the Chairman on strategic growth initiatives

• Transform ideas into structured execution plans

• Coordinate projects across departments and stakeholders

• Monitor implementation and ensure key initiatives move forward effectively

• Act as a bridge between strategy and execution

Who We Are Looking For

• Fluent in English and Chinese

• Bachelor Degree or above

• Willing to travel internationally

• 5 to 10 years of relevant experience

• Strong communication and presentation skills

• Commercially minded and execution focused

• Interested in building businesses rather than simply managing them

• Ambitious, entrepreneurial, and growth oriented

Future Career Path :

Director of Business Development

↓

Regional Business Development Director

↓

Regional General Manager

(Southeast Asia & China)

This is a rare opportunity to participate in transforming a 65 year old market leader into a modern international consumer brand. For the right individual, this role may evolve into one of the company's most important leadership positions within the next 3 to 5 years.