eCommerce Specialist - #1133624

Key Responsibilities:

1. E-Commerce Strategy and Vision

• Develop and execute a comprehensive e-commerce strategy aligned with the company’s overall business objectives.

• Analyse market trends, customer insights, and competitor activity to identify new opportunities and ensure the company stays at the forefront of e-commerce innovation.

• Set and achieve online sales goals, margin targets, and other KPIs.

2. Platform Management and Optimization

• Oversee the development, optimization, and maintenance of the e-commerce platforms (website & omni-channels) to ensure a seamless and user-friendly customer experience.

• Lead UX/UI improvements, site performance, and customer journey optimizations.

• Collaborate with the IT and product teams to manage website development, troubleshooting, and new feature launches.

3. Digital Marketing and Traffic Generation

• Lead omni-channels marketing strategies.

• Partner with the marketing team to create and execute campaigns that drive traffic, increase conversion rates, and maximize customer retention.

• Monitor and analyse sales promotion metrics, optimizing sales campaign funnel to achieve revenue targets.

  4. Customer Experience and Loyalty

• Drive customer satisfaction and enhance the online shopping experience by implementing best-in-class e-commerce practices.

• Develop personalized marketing strategies to boost customer retention, repeat purchases, and lifetime value.

• Work closely with the customer service team to ensure prompt and efficient handling of online customer queries, complaints, and returns.

5. Operations and Fulfillment

• Oversee e-commerce operations, including order fulfilment, inventory management, logistics, and distribution.

• Collaborate with supply chain and logistics teams to ensure a streamlined and cost-effective fulfilment process.

• Implement strategies to reduce operational costs, improve fulfilment efficiency, and maintain optimal inventory levels.

6. Team Leadership and Development

• Build, lead, and mentor a high-performing e-commerce team, fostering a culture of innovation, accountability, and continuous improvement.

• Set clear objectives, provide regular feedback, and drive team performance to achieve strategic goals.

• Promote collaboration across departments to ensure an integrated omnichannel approach.

7. Analytics and Reporting

• Monitor and analyse key performance metrics, including online store traffic, conversion rates, and average order value.

• Generate reports and insights to inform decision-making and demonstrate ROI on e-commerce initiatives.

• Use data-driven insights to refine strategies and optimize performance continuously.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. Master’s degree.

• Experience: Minimum of 3 years of e-commerce experience, with at least 2 years in a leadership role within the retail or consumer goods industry.

• Skills:

  • Strong knowledge of e-commerce platforms (e.g., Shopify, omni-channels).

  • Proficiency in digital marketing tactics, analytics tools (e.g., Google Analytics), and A/B testing methodologies.

  • Familiarity with UX/UI principles, customer experience optimization, and online merchandising.

  • Solid understanding of supply chain, inventory, and order fulfilment processes in an e-commerce context.

  • Excellent leadership, strategic planning, and project management abilities.

  • Analytical mindset with the ability to interpret data and drive actionable insights.

  • Strong communication and interpersonal skills.