E-Commerce Digital marketing manager - K Beauty skincare - #1132982

Role Overview

We are seeking a highly motivated and creative Digital Marketing manager to join our dynamic K-beauty cosmetic team in Singapore. This role is responsible for managing and growing an entire digital marketing team including planning, executing , and overseeing digital marketing operations to maximize sales and brand visibility of @Weglowskin (Shopee/Lazada) cosmetics in the market place. This role also includes on-going communication with Guardian store managers to collaborate an annual or special events we are required to join during the terms.

Key Responsibilities

Digital Marketing - (Major role)

• Seeking a new cosmetic related KOL/Influencers to engage contents creation works that potentially drive high traffic in the social media

• Plan monthly seeding, set goal of each contents, find the right key words to drive high traffic of the contents ads. Manage social media accounts: content creation, posting schedule, community engagement, and performance tracking

• On going communication with each brands mangers from Korea to update and ask support to maximize brand sales and reputation in Singapore

• Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, TikTok).

• Develop and implement SEO/SEM strategies to improve website traffic and rankings.

• Monitor analytics and prepare performance reports, providing insights and recommendations for improvement.

E-Commerce and Retail shops (Guardian) - (Second role)

• Ensure product descriptions, images, and content are accurate and optimized.

• Monitor and analyze online sales performance, customer behavior, and conversion rates.

• Plan and execute online sales campaigns (e.g., 9.9, 11.11, Black Friday, festive sales).

• Regular communication with Guardian store managers to make sure we are align with their special event requirement (annual promotion)

Requirements

• Diploma/Degree in Marketing, E-Commerce, Business, Communications, or related field.

• +4 years of relevant experience in digital marketing and/or e-commerce.

• Hands-on experience with social media management, Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and e-commerce platforms.

• Strong written and verbal communication skills.

• Creative, analytical, and detail-oriented with good time management.

• Able to work independently as well as in a team.

Nice-to-Have (Added Advantage)

• Knowledge of graphic design tools (e.g., Canva, Photoshop, Illustrator).

• Experience with email marketing platforms (e.g., Mailchimp)

• Familiarity with marketplace advertising (Shopee Ads, Lazada Sponsored Ads).

• Video editing skills for TikTok/Instagram Reels.

What We Offer

• Competitive salary with performance-based incentives.

• Dynamic and collaborative working environment.

• Staff discounts on company products/services

Working Conditions

• Schedule: 5 days per week (Monday-Friday)

• Hours: 9:00 AM - 6:00 PM

• Location: N9 Office 3A Pasir Ris Drive 6, Singapore 519422