Associate Performance Marketing Specialist (Digital Marketing I Fashion) - #1131925

• MNC

• Basic $ 4,500 + $5,200 + AWS + Variable Bonus

• Excellent Welfare and Benefits + Career Progression

• Working location: Tai Seng

• Working Days: Monday – Friday

• Working Hours: 9am – 6pm

Job Responsibilities:

• Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with growth objectives

• Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts

• Formulate performance marketing strategies that align with business goals and KPIs

• Set and achieve quantifiable goals for all paid marketing activities to track and measure success

• Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI

• Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels

• Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities

• Conduct research on market trends, brand's target audiences, and competitors to drive awareness, engagement, and conversions

• Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions

• Collaborate with internal stakeholders to align efforts and achieve shared marketing goals

• Explore possibilities of business expansions into new markets with performance marketing efforts

• Work closely with stakeholders of various markets to explore opportunities of growth and scaling up, ensuring that KPIs are achieved

• Will be interacting with external agencies to ensure hygiene and best practices are executed and aligned with brand guidelines

Requirements:

• Bachelor’s Degree in Marketing or related fields

• Minimum 3-4 years of digital agency, digital marketing or ECommerce marketing

• Prior experience in the retail / fashion industry would be a plus

• Prior experience in expansion into markets with performance marketing, would be a plus

• Experience with Google Analytics, Google Adwords, Programmatic, Paid Social advertising platforms, Microsoft and Affiliates (advantage if have)

• Experience with data analysis and a data driven environment

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

• Work experiences and job responsibilities

• Current and Expected salary

• Reason for leaving

• Date of availability

• Education background

We regret that only shortlisted candidates will be contacted.

THIEN CHING MEI (R2198032)

EA Recruitment Pte Ltd

EA License No: 21C0492