Senior Content & Social Media Associate - #1131326

Lalamove


Date: 1 hour ago
District: Singapore
Contract type: Full time
Work schedule: Full day
Lalamove

What you’ll do

  • Develop and execute marketing content for users and drivers

  • Perform target market research, content monitoring for all marketing and communications collaterals

  • Ability to generate and diversify creative content, including regular targeted emails, case studies, websites, social media to attract, convert, and engage targets across different types of customers

  • Research and investigate topics relevant to the target market

  • Stay connected with the latest market trends and customer behavior to generate up-to-date content

  • Assist in planning and implementing marketing campaigns to drive brand awareness and growth in Singapore as assigned

What we seek

  • Bachelor’s degree in Marketing, Mass Communications, or a related discipline.

  • At least 2–4 years of hands-on experience in content and social media marketing, with ownership of campaigns across multiple channels.

  • Proven ability to develop, execute, and optimise content across social media, email, website, and campaign-based marketing.

  • Experience in planning and managing content or social media calendars with minimal supervision.

  • Strong understanding of content performance metrics, with the ability to translate data into actionable improvements.

  • Ability to research target markets, industry trends, and customer behaviour to inform content strategy.

  • Strong written and verbal communication skills, with attention to tone, clarity, and audience relevance.

  • Self-motivated and organised, able to manage multiple projects independently while collaborating with cross-functional stakeholders.

Preferred Qualities

  • Experience in tech, logistics, marketplace, or platform-based businesses, especially those serving multiple customer segments.

  • Comfortable working in a fast-paced, evolving environment with shifting priorities.

  • Strong sense of ownership and accountability, with the ability to see projects through from concept to execution and optimisation.

  • Creative mindset grounded in data, able to balance experimentation with performance discipline.

  • Familiarity with social media analytics tools, content management systems, or marketing automation platforms.

  • Proactive problem-solver who takes initiative and adapts quickly to feedback and new insights.


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