Regional Media Project Manager (SG) - #1129722

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description

The purpose of this role is to lead and manage the network coordination of paid media strategies for financial services, ensuring "glocal" execution across key markets. The Network Director will bridge local market strengths with global consistency, facilitating agile media campaigns that drive client growth in cross-border wealth corridors. This position requires strategic oversight of cross-market collaborations, integration of fund flow insights (e.g., international high-net-worth migration patterns), and alignment with specialized partners for seamless multi-market activations. Based in Hong Kong or Singapore, the role demands fluency in Mandarin and experience across North and South Asia markets in both local and regional capacities to foster a cohesive, innovative media network that positions the financial institution as a BFSI leader.

Key responsibilities and accountabilities:

Strategic Network Coordination

• Develop glocal network & frameworks: Standardize media playbooks while adapting to local nuances, bringing media network of paid media together as one unit for the client.

• Responsible for media planning and activation across Paid Search, Social, Programmatic, Display – with ability to build, manage, optimise and troubleshoot varied campaigns that span the marketing funnel.

• Develop and foster an effective working relationship with key regional media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includes identifying potential alpha / beta tests.

• Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.

• Agile Pilots & Wins: Consolidate best practices, awards and wins across region as a network.

• Lead cross-functional workshops and knowledge-sharing sessions to align local teams on global objectives, incorporating fund flow insights (e.g., HNWI migration from North to South Asia) for targeted campaign personalization.

Requirements

• Demonstrated success in glocal media strategies, including cross-border coordination for affluent/high-net-worth audiences in BFSI or similar sectors.

• Fluency in Mandarin is essential; strong understanding of cross-border wealth corridors and migration patterns for targeted activations.

• Experience with AI tools (e.g., content adaptation, AI-Max) and mar-tech platforms (CDP, DCO); ability to integrate specialized partners for multi-market reach.

• Excellent stakeholder management and communication skills, with a track record of fostering network synergies and agile teams.

• Proven ability to develop frameworks, monitor metrics (e.g., SOS, growth KPIs), and drive 15-20% efficiency gains through innovation.

• Enthusiastic leader with a "hands-on" approach to operations, effective organization, and time management for self and teams.

• Bachelor's degree in Marketing, Business, or related field; advanced certifications in digital media or AI a plus.

• Direct experience managing budgets >$10M annually across North Asia (e.g., China, Hong Kong) and South Asia (e.g., Singapore, India) markets.