Digital Marketing Executive ( Hybrid arrangement) - #1129636

Responsibilities:

• Drive and optimize e-commerce and digital performance campaigns (SEM, SEO, social) to improve traffic, consideration, and ROI.
• Experiment with A/B testing and funnel optimization to improve customer journeys and purchase behaviour.
• Collaborate with sales offices on EC, ensuring competitive positioning against regional rivals.
• Design and execute loyalty programs and engagement initiatives to deepen relationships across the customer lifecycle.
• Leverage behaviour data and AI-driven targeting to deliver personalized campaigns that increase retention and repeat purchases.
• Champion customer-first thinking, ensuring regional marketing strategies nurture long-term brand advocacy.
• Monitor competitor's activities and evaluate owned campaign performance across digital touchpoints with clear, actionable reporting.
• Build and enhance dashboards that empower regional stakeholders with real time insights on acquisition, retention, and conversion effectiveness.
• Pilot AI-driven tools (chatbots, predictive analytics, personalization engines) to elevate campaign efficiency and customer experience.
• Any other ad-hoc assigned.

Requirements:

• 3 years of hands-on digital marketing experience, ideally in a regional or multi-market role.
• Solid background in paid digital media (search, social, performance).
• Exposure to e-commerce, marketplaces, loyalty marketing, and personalization.
• Strong analytical and dashboarding skills with the ability to turn data into sharp, actionable recommendations.
• Curiosity and/or experience in AI-driven marketing tools (automation, chatbots, predictive analytics, personalization engines).
• A proactive, adaptable mindset with strong communication skills to thrive in both virtual and in-person collaboration

[Advantages]

• Knowledge of Sitecore or other CMS/e-commerce platforms.

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However, rest assured that all applications will be updated to our resume bank for future opportunities.
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EA Personnel Name : Esther Quak Soo Chin
EA Personnel Registration Number: R21101335
EA Licence No :07C5771

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