Marketing Executive (Content Creator) - #1129426

About EAIM

Established in 1984, East Asia Institute of Management (EAIM) is one of Singapore’s most established private education institutions, known for our commitment to Education for Employment and producing globally competitive graduates for over 40 years.

EAIM offers a comprehensive suite of programmes—from International Foundation, Diploma, Undergraduate, Postgraduate, and MBA programmes—in partnership with globally recognised universities and institutions such as the University of Wolverhampton, Aston University (Triple-Crown Business School), and NCUK. We are also the only PEI in Singapore offering a full-track Chinese-language pathway from Foundation–Degree–Masters.

As part of EAIM’s expansion and campus relocation to Jurong East (Perennial Business City), we are strengthening our Marketing Team to elevate EAIM’s brand presence and engage prospective students across digital platforms.

Role Overview

We are looking for a creative, resourceful, and multi-skilled Content Creator to join our marketing team. The ideal candidate is strong in visual storytelling, social media content creation, copywriting, and video production. You will create high-quality content that showcases EAIM’s programmes, student experiences, events, and brand personality across various digital channels.

This role reports to the Head of Marketing and works closely with the design, digital marketing, and recruitment teams to produce content that drives awareness, engagement, and student enquiries.

Key Responsibilities

1. Content Creation & Storytelling

• Develop compelling multimedia content (videos, photos, graphics, and written stories) for EAIM’s social media, website, and marketing campaigns

• Create engaging content formats such as:

o Short-form videos (TikTok, Instagram Reels, YouTube Shorts, xiaohongshu)

o Interviews with students, alumni, staff, and partners

o Event highlights and behind-the-scenes coverage

o Course/programme spotlights

o Social media posts, captions, and scripts

• Ensure all content aligns with EAIM’s brand voice, communication and marketing code of conducts guidelines

2. Social Media & Digital Content Support

• Support the daily management of EAIM’s social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu).

• Assist with content scheduling, basic community management, and engagement monitoring.

• Work closely with the digital marketing team to create content for paid ads, landing pages, web banners, and email marketing

3. Event Coverage & On-Campus Production

• Capture photos and videos during campus events, open houses, seminars, and student activities.

• Produce quick-turnaround content for timely posting after events.

• Coordinate with internal teams to plan shot lists, scripts, and interview recordings

4. Content Planning & Ideation

• Contribute creative concepts to marketing campaigns and content calendars.

• Identify trending formats and incorporate them into EAIM’s content strategy.

• Work closely with the Senior Marketing Manager to brainstorm new storytelling angles

5. Basic Editing & Post Production

• Handle photo editing, video editing, and graphic creation using tools such as:

o Adobe Premiere Pro / Final Cut Pro

o Adobe Photoshop / Lightroom

o Canva (for quick-turn content)

• Ensure all output is polished, professional, and consistent

Requirements

• Singaporean / Permanent Resident / Long-term local resident candidates preferred.

• Diploma or Degree in Media, Communications, Marketing, Visual Design, or related fields.

• 1–3 years of experience in content creation, digital marketing, or a creative/media role.

• Strong portfolio showcasing video editing, photography, and storytelling skills.

• Proficient in video editing and photo editing tools (Adobe Suite or similar).

• Strong understanding of social media trends and content formats.

• Comfortable working in front of and behind the camera (bonus).

• Creative, proactive, detail-oriented, and able to meet deadlines in a fast-paced environment.

• Able to work occasional weekends for campus events

Why Join EAIM?

• Be part of an expanding and dynamic marketing team during a key transformation phase.

• Opportunity to build a strong content portfolio across various formats.

• Work closely with senior leadership, programme directors, and student communities.

• Stable institution with 40 years of history and strong industry reputation.

• Competitive salary with career growth opportunities (e.g., Senior Content Creator, Digital Marketing Executive, Creative Lead).

Only short-listed candidates will be notified.