Public Relation and Social Media Manager - #1128524

Job Description:

Knightsbridge House International School

Location: Singapore

Reports to: COO

About Knightsbridge House International School

An International Cambridge Accredited School for Parents Seeking High-Quality, Affordable Education in Singapore.

The school offers the Cambridge International Curriculum for Year 1 (age 5) to Year 13 A-Levels (age 18).

The school was founded by John Fearon. Mr. Fearon is also the founder of the Invictus Group of schools. Knightsbridge House Management Team is very experienced in providing affordable quality education in Asia Pacific.

Since Knightsbridge House was founded in 2021 the school has grown to 600 students in Singapore. It has two campuses in Singapore Bukit Merah and Changi (https://www.kbh.edu.sg/), one campus in Thailand (https://kbh.ac.th/) and one coming soon in Japan (https://www.kbhjapan.com/).

KBH is a proud provider of affordable quality education. Fees are as low as $13080 and have not been increased for 4 years whilst never compromising on quality and world class educational outcomes.

For example KBH achieved the highest average test scores globally for the Cambridge Year 7 MIDYIS assessment for three years in a row: 2022-2023, 2023-2024 and 2024-2025 school years. See https://www.kbh.edu.sg/cambridge-year7-results. The school has excellent Mathematics results in particular, the school achieved joint first-place in Singapore Mathematics Challenge 2025. Special mention must be made of the KBH Year 9 Checkpoint Mathematics results in particular where KBH students scored an average of 81%. See https://www.kbh.edu.sg/cambridge-year-9-checkpoint-examination-results-2025.

Students at KBH are immersed in a multicultural, inclusive, and collaborative community that fosters a nurturing learning environment where all students grow to their fullest potential.

Role Overview

The Public Relation and Social Media Manager is the voice and visual storyteller of Knightsbridge House. You will craft compelling narratives, build brand affinity, and drive enrolment inquiries through integrated public relation and social media strategies. This is a high-visibility role ideal for a creative communicator who thrives at the intersection of education, luxury branding, and digital engagement.

Key Responsibilities Public Relations

• Develop and execute annual Public Relations calendar aligned with school milestones (open houses, graduations, thought-leadership events).

• Secure coverage in tier-1 education, lifestyle, and parenting media (The Straits Times, Expat Living, Sassy Mama, Tatler Asia).

• Write and distribute press releases, op-eds, and media kits.

• Manage crisis communications and reputation monitoring.

• Cultivate relationships with journalists, bloggers, and KOLs in the expat and education space.

Social Media & Content Strategy

• Own organic and paid social channels (Instagram, Facebook, LinkedIn, YouTube).

• Create a cohesive content ecosystem:

• Reels/TikTok-style student spotlights, teacher takeovers, “day-in-the-life” series.

• Long-form LinkedIn posts on curriculum innovation and university placements.

• Design and enforce brand guidelines (tone: warm, aspirational, academically rigorous).

Events & Community

• Amplify school events (festivals, parent seminars, alumni reunions) via live coverage and post-event recaps.

• Coordinate influencer/parent ambassador micro-campaigns.

Qualifications & SkillsEssential

• Bachelor’s degree in Communications, Public Relation, Marketing, or Journalism.

• 4–6 years in Public Relation / social media; experience in premium education, hospitality, or luxury sectors highly preferred.

• Proven media placements in Singapore/Asia-Pacific outlets.

• Native-level English,

• Expertise in Canva, CapCut, Meta Business Suite, Hootsuite.