Social Media/Marketing Executive (XHS Specialist) - #1126927

Role Overview

We are looking for a Social Media / Marketing Executive who specialises in Xiao Hong Shu (also known as XHS / 小红书 / “rednote”). You will be responsible for managing our official Xiao Hong Shu account, running paid campaigns, and working with KOLs to grow our brand presence and drive conversions.

Key Responsibilities

• Manage and grow the company’s Xiao Hong Shu (RED / 小红书) account on a day-to-day basis.

• Plan, create and schedule content (posts, notes, short videos, reviews, etc.) that fits Xiao Hong Shu’s style and audience.

• Set up, run and optimise paid ads / promotions within Xiao Hong Shu to achieve awareness, engagement and conversion goals.

• Identify, shortlist and engage suitable KOLs / influencers for collaborations, seeding and campaigns.

• Coordinate with KOLs on content angles, timelines, deliverables and performance tracking.

• Monitor account and campaign performance (followers, saves, shares, comments, CTR, conversions, etc.) and prepare regular reports with insights and recommendations.

• Conduct market and competitor research on Xiao Hong Shu to identify trends, hot topics and best-performing content formats.

• Work closely with the broader marketing team to align Xiao Hong Shu activities with overall brand and campaign objectives.

Requirements

• Diploma / Degree in Marketing, Communications, Business, Media or related field preferred (other disciplines welcome with relevant experience).

• Strong familiarity with Xiao Hong Shu (RED / 小红书) as a user – understands platform culture, trends and user behaviour.

• Good writing skills and a strong sense of aesthetics for social media content.

• Comfortable with data and basic performance metrics (e.g. reach, engagement, CTR, conversions).

• Able to work independently, take initiative and manage timelines effectively.

• Good communication and coordination skills, especially when dealing with KOLs and internal teams.

Preferred (but not mandatory)

• Prior hands-on experience managing a Xiao Hong Shu / RED account (brand or personal) with proven growth or results.

• Experience running paid ads on Xiao Hong Shu.

• Experience working with KOLs / influencers (negotiation, briefing, follow-up).

• Experience or strong interest in [beauty / skincare / lifestyle] industries (adjust to your brand).

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职位概述

我们正在招聘一名熟悉小红书（RED / 小红书 / “rednote”）的社交媒体 / 市场营销专员，全面负责公司小红书账号的运营，包括内容发布、广告投放以及与KOL的合作，以提升品牌曝光度并推动转化。

主要工作职责

• 负责公司小红书官方账号的日常运营与维护。

• 策划、撰写和发布符合小红书调性的内容（笔记、短视频、测评等）。

• 在小红书平台内设置、执行和优化广告投放及推广活动，达成曝光、互动和转化目标。

• 寻找并筛选合适的KOL / 网红进行合作、种草和联合活动。

• 与KOL沟通合作内容、时间表与交付要求，并跟进效果。

• 监测账号和活动数据表现（粉丝增长、收藏、点赞、评论、分享、点击率、转化等），定期输出分析报告与优化建议。

• 进行小红书平台内的市场与竞品调研，跟踪热门话题和内容趋势。

• 与公司市场团队紧密合作，使小红书运营与整体品牌及营销活动保持一致。

任职要求

• 大专或本科学历，市场营销、传播、商业、媒体相关专业优先（其他专业但有相关经验者亦可）。

• 熟悉小红书平台文化和用户习惯，有长期使用小红书的经验。

• 具备良好的文字功底与内容创作能力，对画面与美感有一定要求。

• 能理解和运用基本数据指标（如曝光、互动率、点击率、转化等）进行简单分析。

• 做事主动负责，具备良好的时间管理能力，能独立推进工作。

• 具备良好的沟通协调能力，能与KOL及内部团队顺畅合作。

加分条件（非必须）

• 有实际运营小红书账号的经验（企业号或个人号），并取得一定成绩。

• 有在小红书平台投放广告或推广活动的经验。

• 有与KOL / 网红合作的经验（洽谈、Brief、跟进与复盘）。

• 对【美妆 / 护肤 / 生活方式】等相关行业有经验或浓厚兴趣（可根据品牌调整）。