Assistant Director, Marketing, Outreach and Admissions (Ref 26258) - #1124450

Responsibilities

The Assistant Director will lead a dedicated team to drive marketing, outreach, and admissions strategies. Key responsibilities include:

• Develop and execute recruitment strategies to attract high-potential students to undergraduate programmes.

• Oversee the full admissions cycle, ensuring efficiency, accuracy, and a seamless candidate experience from application to matriculation.

• Lead integrated marketing campaigns across digital, social, print, and event platforms to strengthen the visibility of undergraduate programmes.

• Manage outreach activities with key feeder schools, industry partners, and international institutions to grow the applicant pool.

• Monitor data and trends to provide insights that enhance marketing and admissions performance.

• Mentor and develop a high-performing team, fostering innovation, excellence, and collaboration in all marketing and admissions activities.

Requirements

Must-haves:

• Bachelor’s degree from a recognised university (postgraduate qualification is an advantage).

• At least 8 years of relevant experience in marketing, outreach, or admissions, preferably within higher education.

• Proven leadership and people management skills, with experience leading teams and projects.

• Strong communication, stakeholder engagement, and analytical capabilities.

• Excellent organisational and problem-solving skills, with the ability to manage multiple priorities effectively.

Good-to-haves:

• Experience with CRM and marketing automation systems.

• Familiarity with digital analytics and data-driven marketing.

• A creative and forward-thinking mindset with an interest in education and youth engagement.

Licence no: 12C6060