Senior Paid Ads Specialist - #1123816

About the Role

We’re looking for a results-driven Senior Paid Ads Specialist to lead and optimize our digital advertising efforts across Meta (Facebook, Instagram) and Google platforms. You’ll play a key role in driving performance marketing strategies, scaling campaigns, and delivering measurable ROI across multiple channels.

Scope & Responsibilities

• Strategize, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms.

• Manage full-funnel performance marketing efforts, including audience segmentation, retargeting, and conversion tracking.

• Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio; generate actionable insights and reports.

• Collaborate with creative, content, and product teams to develop compelling ad creatives and landing pages.

• Plan and execute email marketing campaigns to support lead generation, nurturing, and retention goals.

• Monitor email performance metrics (open rate, CTR, conversions) and continuously A/B test subject lines, content, and send times.

• Stay current with platform updates, ad policies, and emerging trends in digital advertising and CRM.

• Manage advertising budgets and pacing to ensure cost-efficiency and performance targets are met.

• Present campaign results and strategic recommendations to internal stakeholders and leadership.

• Support other Regional marketing projects as assigned by the line manager.

Requirements

• Minimum years of hands-on experience in paid media campaign management.

• Proven expertise in Meta Ads Manager and Google Ads.

• Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.

• Experience with performance marketing in lead generation, or B2C sectors.

• Ability to work independently and manage multiple campaigns simultaneously.

• Excellent communication and stakeholder management skills.

• Fluent in both spoken and written English and Mandarin (to support bilingual campaigns and cross-market collaboration).

Bonus Points

• Experience with TikTok Ads, XHS Ads, LinkedIn Ads, or programmatic platforms.

• Familiarity with CRM tools and marketing automation platforms.

• Google Ads and Meta Blueprint certifications.