Marketing Specialist (Legal Industry Experience) - #1121628

Profile Summary:
Results-driven Marketing Specialist with proven experience in the legal field. Skilled in developing and executing marketing strategies tailored for law firms and legal services, including branding, digital campaigns, client engagement, and content creation. Strong understanding of compliance, confidentiality, and professional ethics within the legal sector. Adept at managing online presence, social media, and targeted communications to attract and retain clients.

Responsibilities:

• Plan and execute marketing campaigns specific to the legal sector.

• Develop content for online and offline platforms including websites, social media, newsletters, and brochures.

• Manage branding, client communications, and digital marketing initiatives.

• Conduct market research and competitor analysis to identify growth opportunities.

• Coordinate events, webinars, and other marketing activities.

• Collaborate with internal teams and external vendors to ensure consistent brand messaging.

• Track, measure, and report the performance of marketing activities.

Requirements:

• Diploma or Degree in Marketing, Business, Communications, or a related field.

• Minimum 2–3 years of marketing experience, preferably within a law firm or legal services environment.

• Strong understanding of legal industry dynamics and professional standards.

• Excellent written and verbal communication skills.

• Proficiency in digital marketing tools, social media management, and basic design software is an advantage.

• Creative, analytical, and detail-oriented.