Regional Director - #1121586

Job Title: Regional Director

Location: Singapore

Reports to: General Manager (GM)

Core Responsibilities

• Develop and execute the overall business development strategy, sales targets, and budgets for the Singapore, Malaysia, and broader Southeast Asian markets.

• Conduct in-depth analysis of market dynamics, the competitive landscape, and consumer trends to provide a basis for decision-making on product positioning, channel strategy, and marketing.

• Distributor (Trade Business - TB) Business: Identify, onboard, and manage high-quality regional distributors and wholesalers. Build a broad and well-structured distribution system and support them in achieving their sales targets.

• Retail (Trade Customer - TC) Business: Lead the business development for high-end physical retail stores, including but not limited to premium mall counters, brand experience stores, chain pharmacies, and health food specialty stores. Establish and manage direct or cooperative retail networks.

• Develop Traditional Channels: Leverage your industry resources and BD expertise to rapidly penetrate and cultivate traditional channels such as Traditional Chinese Medicine (TCM) halls, premium gift channels, and private domain/loyalty networks.

• Proactively explore and establish partnerships with modern channels, such as large-scale supermarket chains, cross-border e-commerce platforms, high-end gyms, private clinics, corporate wellness programs, and other new retail models.

• Build, train, and develop a high-performing regional sales and marketing team. Set clear KPIs and motivate the team to achieve its goals.

• Foster a proactive and driven team culture to enhance the team’s overall professional capabilities and effectiveness.

• Personally responsible for establishing and maintaining long-term, solid partnerships with the region’s most important strategic clients, channel partners, and Key Opinion Leaders (KOLs).

Requirements

• A minimum of 8 years of experience in the health supplements, premium tonics, Traditional Chinese Medicine (TCM), or broader health and wellness industry, with at least 3 years in a comprehensive regional management role.

• Must have top-tier Business Development (BD) skills: A proven track record of successfully building new markets and channels from the ground up.

• Must have demonstrable experience in developing and managing both traditional channels (e.g., pharmacies, health supplement stores) and modern channels (e.g., chain supermarkets, new retail).

• A deep understanding of raw herbs and dietary supplement products, including their market characteristics and consumer profiles.

• Possession of an extensive local network of retail contacts and distributors is highly preferred.

• An entrepreneurial mindset, results-oriented, and able to work well under pressure.

• Excellent leadership, communication, negotiation, and strategic thinking skills.

A PLUS MANPOWER SERVICES PTE LTD  EA License No. 16C8280 MOM Reg No. R22107790