General Manager - #1121283

About Us

Founded in 1979 in Singapore, Suzuki Singapore is the oldest and pioneering force in Singapore’s coffee industry, overseeing a comprehensive supply chain from sourcing to roasting premium and speciality coffee beans. Suzuki Singapore is also one of the largest distributors of state-of-the-art coffee machines to ensure that our clients get access to finest equipment and ingredients available in the market. With over four decades of heritage and a growing international presence, Suzuki Singapore is committed to innovation, sustainability, and excellence in every cup.

Job Overview

We are seeking a strategic and results-driven General Manager (GM) to lead our Singapore operations. Reporting to the COO, the GM will oversee the full spectrum of the business — from commercial growth and brand development to operations, people leadership, and financial management.

This is a pivotal leadership role responsible for driving sustainable growth, strengthening our market leadership, and ensuring operational excellence across Singapore. The GM will act as a key bridge between the corporate office and the local team, ensuring that Suzuki’s global vision is executed effectively in the Singapore market.

Key Responsibilities

Strategic Leadership & Growth

• Define and execute a comprehensive business strategy for Singapore, aligned with the Group’s overall objectives.

• Identify new market opportunities, partnerships, and channels to expand market share.

• Serve as a brand ambassador, enhancing Suzuki’s presence and reputation in the local and regional coffee industry.

Commercial Excellence (Sales & Marketing)

• Lead sales and marketing teams to achieve revenue growth and profitability targets.

• Develop and implement effective pricing, promotional, and distribution strategies.

• Monitor consumer trends and competitor activities, adapting strategies to stay ahead of the market.

• Work closely with corporate and commercial teams to grow distributed brands in partnership with international suppliers.

Operations Management

• Oversee daily operations across roasting, supply chain, distribution, after-sales, and quality control.

• Drive efficiency in production, inventory, and logistics, ensuring cost control and high service standards.

• Ensure compliance with health, safety, and quality standards across all operational areas.

People & Culture

• Build, lead, and inspire a high-performing team, fostering collaboration, accountability, and continuous improvement.

• Provide mentorship, training, and career development for team members.

• Establish a strong performance culture with clear KPIs and measurable outcomes.

Financial & Governance

• Own the P&L for the Singapore business, including budgeting, forecasting, and financial performance management.

• Monitor key financial metrics, implement corrective actions, and ensure profitability.

• Ensure strong governance and compliance with corporate policies.

Key Requirements

• Your strategic thinking, leadership skills, and deep understanding of the market will be crucial in achieving our ambitious growth targets and therefore, you are required to have the following:

• Bachelor’s degree in Business Administration, Marketing, or related field; a Master’s degree is a plus.

• 8–10+ years of senior leadership experience within the coffee, F&B, FMCG, or related industries, with proven P&L responsibility.

• Deep understanding of the coffee industry in Singapore, including consumer trends, market dynamics, and competitor landscape.

• Demonstrated success in scaling business growth, leading transformation, or entering new market segments.

• Strong commercial acumen with experience in business development, sales strategy, and operations management.

• Exceptional leadership, communication, and stakeholder management skills, with a track record of developing high-performing teams.

• Financial literacy, with expertise in budgeting, forecasting, and performance analysis.

• Passion for coffee and commitment to delivering exceptional customer experiences.Bachelor’s degree in Business Administration, Marketing, or a related field.

 What We Offer

• An opportunity to shape the future of Singapore’s most established coffee company.

• A dynamic leadership role with full ownership of commercial, operational, and financial outcomes.

• The chance to lead innovation while preserving a proud heritage in the coffee industry.

We thank all applicants in advance for their interest. Only shortlisted candidates will be notified.