Senior Marketing Executive / Assistant Marketing Manager - #1121220

Main objectives of the role:

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Job responsibilities:

Supporting role in establishing the marketing strategy for the dealership

• Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management

• Ensure action plans are implemented to achieve short- and long-term marketing objectives

• Conduct SWOT analysis of dealership marketing activities

• Conduct strategic reviews and amend objectives/approaches as required

Observing the market and assisting in marketing activities/campaigns

• Support and execute marketing initiatives and events (annual and ad hoc)

• Coordinate potential marketing and sponsorship opportunities across departments

• Liaise with agencies and vendors for development, production, and post-campaign/event reports (collaterals, webpages, materials)

• Ensure marketing communications comply with MINI CI and Brand Principal approvals

• Coordinate with BMW and MINI brand departments on brand/product events

• Analyse competitor activities and campaigns

• Stay updated on consumer/industry trends, marketing landscape, and MINI product knowledge

Operational management and inventory control

• Monitor marketing spend and invoicing against allocated budget

• Ensure timely submission of post-campaign/event reports to Brand Principal and Management

• Manage and update dealership marketing collaterals

• Oversee stock inventory of marketing merchandise

Contact point for internal and external partners

• Coordinate all marketing matters with internal/external stakeholders

• Work with agencies and vendors on development, production, and post-campaign/event reporting of CRM collaterals, webpages, and materials

Public relations initiatives and activities

• Assist in press-related topics and activities

• Coordinate media test drives and consolidate news clippings

Qualifications

• Degree or equivalent in Marketing, Business or any related field

• Proficient in Microsoft Office (Word, Excel, PowerPoint)

• Proficient in Adobe Photoshop, Illustrator is a plus

• Possess a valid Class 3 /3A driving license

• Passion in the MINI brand.

Professional experience

• At least 2 year(s) of working experience in related field

• Excellent interpersonal, communication and presentation skills

• Meticulous and well-organised with the ability to multitask

Candidate Requirements

The ideal candidate should demonstrate efficiency and proven capability in the following areas:

1. Digital Marketing

   • Strong knowledge of social media platforms, SEO/SEM, and Google Analytics.

   • Experience in managing paid digital campaigns (Facebook, Instagram, LinkedIn, Google Ads).

   • Ability to analyse digital metrics and optimise campaign performance.

2. Creative Marketing

   • Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns.

   • Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, or similar).

   • Ability to conceptualise and execute brand-building initiatives with a strong eye for design and storytelling.

3. Event Management

   • Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches.

   • Strong vendor management and coordination skills.

   • Capable of handling budgets, logistics, and post-event evaluations.

4. General Competencies

   • Excellent project management and multitasking abilities.

   • Strong communication and stakeholder engagement skills.

   • Ability to work independently as well as part of a team in a fast-paced environment.