Sales Executive (Fresh Produce) - #1120522

Join MEOD Pte Ltd, a growing urban farming company, and help bring fresh, locally grown produce from our Kranji farm to kitchens and markets across Singapore. As a Sales Executive, you’ll drive growth through customer engagement, relationship building, and sales development across B2B and wet market channels — a dynamic, hands-on role where your energy and passion for great food truly make an impact.

Location: Singapore (MEOD Farm, Neo Tiew, Kranji + field sales)

Employment Type: Full-time, Permanent

Work Schedule:

Workdays: 5.5 days' work week (Alternate Saturday) 

Work Hours: 8.30am - 6:00pm - Monday to Friday 

Start Date: ASAP

Work Pass Eligibility: Singaporean or Malaysian

Your Focus Areas:

• Primary Focus – B2B Sales: Engage FMCG distributors, hotels, restaurants, and F&B chains to expand MEOD’s presence in the commercial food sector.

• Significant Focus – Wet Market Channel: Build strong ties with mom-and-pop stores, traditional retailers, and market stall owners — the heart of Singapore’s local food network.

• Supporting Role – Account Management: Maintain long-term customer relationships, ensure satisfaction, and drive repeat business through upselling and cross-selling.

Key Responsibilities

Find and Win New Customers

• Research and approach potential customers (B2B or wet market)

• Present MEOD’s products and value proposition

• Update CRM with customer data, notes, and follow-ups while following up on all leads within 48 hours

Manage Customer Relationships

• Respond to customer inquiries same day and conduct monthly check-ins with active customers

• Resolve delivery or quality issues promptly with Operations and recommend additional products when appropriate

• Flag payment delays to management

Hit Sales Targets

• Work with manager on monthly targets and pricing

• Issue quotations, confirm orders, and track fulfilment

• Provide weekly updates on progress and forecasts proactively to meet targets

Learn Products and Market

• Attend farm visits and product trainings quarterly and represent MEOD professionally at all meetings

• Match customer needs to appropriate products

• Share market and competitor feedback regularly

Candidate Requirements

• Education: Secondary or Diploma in Marketing, Business Administration, or related field

• Experience: 2–3 years as a Sales Executive, with proven results in sales and marketing

• Industry Background: FMCG distributors, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred

• Technical Skills: Proficient in Microsoft Office (Excel, Word, PowerPoint)

• Soft Skills: Strong communication, negotiation, and relationship-building skills

• Languages: English (mandatory); multilingual ability is an advantage

• Leadership / Independence: Able to work both independently and collaboratively

• Work Style: Performs well in a fast-paced, target-driven environment

What We Offer

• Competitive salary and benefits package (Performance-Based Incentives)

• Transport allowance (SGD300.00)

• Opportunities for professional development and career growth.