Assistant Manager, Marketing (Jurong Point) - #1120126

Accountabilities and Scope:

As part of the Marketing team, you will play a strategic and hands-on role in driving the mall’s marketing initiatives and enhancing its market positioning.

Responsibilities:

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.

• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.

• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.

• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.

• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.

• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities:

• Drive shopper traffic and engagement through effective campaigns.

• Ensure campaign performance meets KPIs and ROI targets.

• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

Profile of Successful Candidate

• Bachelor’s degree in Marketing, Communications, Business or relevant field.

• Minimum 5 years’ experience preferably in retail and shopping malls.

• A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.

• Self-driven, proactive, and able to multi-task under pressure.

• Adaptable, creative, and solutions-oriented in a fast-paced environment.

If the above profile sounds like you, please send us your CV for a detailed discussion.

We regret that only shortlisted candidates will be contacted.