Executive, Marketing (F&B Hawker Brands & Food Court) - #1119422

We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.

Key Responsibilities

1. Campaign Planning & Execution

• Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.

• Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.

• Work closely with internal teams and external stakeholders (e.g. operations, mall management, partners) to ensure timely and smooth campaign execution.

• Support on-ground activations such as event setups, sampling sessions, and booth operations

• Collect customer data during activations/events to build and grow the customer base.

2. Content, Social Media & Influencer Marketing

• Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok)

• Coordinate photoshoots and video content for outlets, products, and events

• Maintain a content calendar and ensure consistency in brand visuals and messaging.

• Update website with timeline information.

• Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.

3. Partnerships & Promotions

• Support the planning and execution of loyalty programmes, voucher redemptions, and co-branded initiatives.

• Liaise with vendors, corporate partners, and tenants for campaign participation and activation.

4. . Marketing Assets & Collateral

• Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.)

• Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.

5. Budgeting & Reporting

• Track campaign budgets and monitor actual expenditures.

• Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.

• Monitor redemption rates, engagement metrics, and campaign effectiveness to support continuous improvement.

• Provide administrative and reporting support for internal reviews and briefings.

6. Competitor Insights

• Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning

8. Ad-Hoc Projects

• Support other projects and marketing initiatives as assigned by the Marketing Manager.

Requirements
• Diploma or Degree in Marketing, Business, or a related field
• 2–4 years of relevant marketing experience preferred
• Creative, resourceful, and proactive
• Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobe software (e.g., Photoshop, Illustrator) is a plus
• Good eye for design and detail; experience with Canva, CapCut, or similar tools is an advantage
• Strong communication, coordination, and interpersonal skills to build rapport and collaborate effectively with colleagues and stakeholders
• Proactive team player who can also work independently, take initiative, and manage time efficiently
• Positive, energetic attitude with the ability to thrive in a fast-paced environment
• Interest in food and food-related content