Digital Marketing Manager (Government Projects) - #1118331

Join Us in Driving Singapore’s Digital Future!

Lead the charge in transforming how government serves the nation through technology. Our mission is to design and develop innovative software products that empower agencies to deliver better, faster, and more citizen-centric services.

We’re looking for an energetic and people-oriented professional who thrives on building relationships, engaging communities, and driving product adoption. You’ll play a key role in promoting our products through impactful marketing campaigns and events, connecting with diverse stakeholders, and inspiring public officers to embrace digital transformation.

Your challenge:

• Take the lead in engaging and supporting government agencies — from strategic planning and adoption initiatives to executing marketing campaigns, events, and performance reports.

• Identify and strengthen the unique value of our products in a fast-moving landscape shaped by competition, innovation, and evolving regulations.

• Collaborate closely with product managers, developers, and UX designers to craft long-term go-to-market strategies built on strong insights and data-driven results.

• Plan and run events, workshops, and webinars that spark engagement, uncover new opportunities, and generate actionable recommendations for growth and efficiency.

• Drive and own the marketing plan to expand our user community and grow product adoption.

• Build brand visibility and awareness across multiple channels to strengthen our market presence.

• Create compelling EDMs and email marketing content that engage and convert audiences.

• Source, design, and produce creative marketing materials such as merchandise and campaign giveaways.

• Partner with stakeholders to gather feedback and insights that help shape future product and marketing strategies.

• Respond to user queries with empathy and professionalism, turning interactions into meaningful conversions.

• Work hand-in-hand with a multidisciplinary team — including developers, designers, analysts, and product managers — to deliver impactful, user-centered digital solutions.

Key skills required:

• At least 5 years' experience in digital marketing and events, with familiarity and exposure to government /public sector projects

• Demonstrated experience in digital marketing, including email, content, and social media marketing, as well as marketing analytics.

• Proven ability to plan and execute events, workshops, and webinars that drive engagement and awareness.

• Track record of developing and implementing marketing plans or programmes that achieve measurable growth.

• Strong project management skills, with the ability to collaborate effectively across teams and functions.

• Comfortable understanding and communicating technical product concepts to diverse audiences.

• Skilled at shifting between high-level product strategy and hands-on engagement with government agencies.

• Excellent command of English, both written and verbal.

• Familiarity with design tools such as Adobe Photoshop, InDesign, and Canva.

• Exceptional communication and interpersonal skills, with a collaborative and professional approach.

• Strong organizational and time management abilities, with a focus on delivering results.

• Adaptable and resilient in dynamic, fast-paced, and agile environments.

• Self-motivated, with the ability to work independently while contributing effectively to a team.

• A proactive learner with a genuine interest in continuous growth and professional development.

This is a contract position with potential for renewal subject to performance during the initial tenure