Category Manager (Fresh) - #1118137

The Role

To develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company’s financial goals and objectives, improve market share, customer satisfaction and productivity performance measures for the company.

Key Responsibilities

• Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for the assigned categories 

• Develop, implement, and manage an optimum product mix that focuses on customers’ needs. 

• Develop and implement promotional plans that bring excitement and incremental sales to the stores 

• Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour 

• Develop and implement a competitive pricing strategy that delivers value to our customers. 

• Establish collaborative retailer/supplier relationships to maximise income/terms/discounts to improve sales and profitability of category 

• Implement a strong corporate label program in the assigned categories to improve the sales and profitability of the company 

• Ensure compliance with the Company’s policies including without limitation the stock ageing & write-off management process while performing and discharging your duties. 

• Achieve reduction in shrink budget objectives through disciplined buying and inventory management processes 

• Participate, communicate, and support a culture of learning, teamwork and sharing internally and externally with the stores, DFI business units in and outside Singapore 

• Establish collaborative relationship with licenses and OEM suppliers 

• Owns the full product development cycle (eg: Product curation, Design, QC, Freight arrangement etc)

Requirements

• Degree in Business, Marketing, or a related discipline

• At least 3 years of relevant experience in category management, merchandising, or marketing, preferably within the retail or FMCG industry

• Strong commercial acumen with a proven track record in driving category performance, sales, and profitability

• Proficient in data analysis, including interpreting sales data, customer insights, and market trends to drive decisions (Excel; PivotTable, VLookup / Tableau / Nielsen)

• Experience in managing supplier relationships & negotiating terms

• Excellent communication and stakeholder management skills—able to collaborate cross-functionally and influence key partners

• Highly self-motivated, with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment

• Strong customer-centric mindset with the ability to balance commercial goals and customer needs effectively