Product Planning Manager (Automotive Industry - Passenger Vehicle) - #1115222

Roles and Responsibilities

Reports directly to the Managing Director to oversee the sales' portfolio and responsible for substantial growth of EV in Singapore. 

1. Define strategies branding position, market segment and action plan. 

2. Planning product line-up and unique selling points (USP) of all car models. 

3. Monitor market conditions and competitor activities and products, analysis and recommend strategies to counteract to improve sales. 

4. Prepare yearly target and sales plan (yearly and periodic forecast). 

5. Work closely with distributor and customer to grow sales pipeline and to develop marketing and CRM activities for BYD passenger vehicles. 

6. Develop products and enhance competitiveness through effective pricing, specification management, and targeted communication in the respective markets. 

7. To liaise with other departments of BYD group to ensure synergy and alignment between sales and other functions scope. 

8. Other duties as assigned by the Managing Director.