Paid Social Media Specialist - #1112623

At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you’ll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn — reaching thousands of learners and professionals daily. You’ll get to combine data-driven insights with creative storytelling to deliver measurable results, build brand visibility, and drive enrolments for our courses. At FirstCom Academy, you won’t just be running ads — you’ll be amplifying opportunities for people to upskill, grow, and achieve more. If you’re passionate about blending analytics with creativity in a dynamic, fast-growing environment, this is your chance to make a real difference.

Benefits & Location:

• Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore 349245

• Working Hours: Monday - Friday (9:00am - 6:00pm)

• Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)

Responsibilities

• Plan, launch, and scale paid advertising campaigns across Facebook, Instagram, TikTok and LinkedIn.

• Manage end-to-end YouTube channel growth (setup, keyword optimization, thumbnails, playlists).

• Develop ad creatives and work with design/content teams for visuals and video ads.

• Analyse campaign performance, audience targeting, and conversions.

• Conduct A/B testing on ad formats, placements, and CTAs.

• Monitor competitors and platform trends to identify new opportunities.

• Ensure ad campaigns comply with platform guidelines and policies.
  
  

Requirements

• Diploma/Degree in Marketing, Media, or related field.

• At least 2 years’ experience in paid social media advertising.

• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.

• Familiar with social media KPIs (CPC, CPA, ROAS, CPM).

• Knowledge of influencer marketing and content seeding is a plus.