E-commerce & Digital Marketing Manager | FMCG | B2C/DTC | Up to $6K + VB - #1111952

Job Description: 

• Drive revenue growth, optimizing user experience, and managing our digital marketing and creative teams.

• Manage social media platforms by working closely with internal and external stakeholders

• Executive EDM campaigns using tools like Klaviyo or Mailchimp (segmentation, flows, automation, A/B testing).

• Plan and manage influencer partnerships and paid social media campaigns.

• Oversee marketing collaterals/visuals (graphics, video editing, photography), captions, and formats ensuring adherence to organization guidelines

• Track performance, engagement, and impact of social media on site traffic and conversions.

• Oversee the design, development, maintenance, and security of the e-commerce site.

• Work with developers to implement updates, new features, and perform regular audits.

• Define e-commerce goals and KPIs; develop strategies to meet them.

• Manage e-commerce budget, forecast revenue, monitor margins, and ROI.

• Track performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards and perform routine reporting.

• Oversee product listings, pricing updates, stock availability, and site merchandising.

• Coordinate order fulfilment, customer service workflows, and operational troubleshooting.

• Ensure seamless integration across inventory, logistics, and payment gateways.

• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.

• Monitor and analyze marketing metrics to assess performance, report findings, and adjust strategies accordingly.

Requirements

• Degree in Marketing, Business or related field.

• Possess 4 years of experience in a similar role, preferably in B2C or DTC brands.

• Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.

• Experience with Shopify, Google tools, Meta Business Suite is advantageous