Key Account Manager (Modern Trade) - #1109995

Key Responsibilities

1. Account Management

   • Manage key accounts such as NTUC FairPrice, Sheng Siong, Cold Storage, Giant, 7-Eleven, Cheers, etc.

   • Develop annual joint business plans with retailers to drive sales and profitability.

   • Negotiate listings, pricing, promotions, rebates, and trading terms.

2. Sales & Revenue Growth

   • Deliver volume, sales, and distribution targets.

   • Monitor sell-in/sell-out data and optimize stock replenishment.

   • Identify new distribution opportunities within modern trade.

3. Trade Marketing & Promotions

   • Plan and execute promotions, seasonal campaigns, and new product launches.

   • Ensure planogram compliance, shelf space expansion, and secondary display visibility.

   • Work with marketing team on consumer promotions, in-store activations, and sampling.

4. Business Analysis

   • Track category performance, competitor activities, and pricing benchmarks.

   • Provide sales forecasting, budget planning, and ROI evaluation of promotions.

   • Present insights and action plans to management regularly.

5. Cross-functional Collaboration

   • Work closely with supply chain to ensure timely delivery and inventory management.

   • Coordinate with marketing for trade campaigns and brand activations.

   • Support finance on pricing, credit control, and claims settlement.

6. Relationship Building

   • Maintain strong professional relationships with buyers, category managers, and store operations.

   • Act as first point of contact for all modern trade business matters.