Marketing Communications Manager - #1106807

Who We Are

Sitting in the heart of the Marina Bay with panoramic views of the city skyline, PARKROYAL COLLECTION Marina Bay, Singapore is the country's first Garden-in-a-Hotel. Driven by a passion for life, PARKROYAL COLLECTION’s iconic lifestyle luxury properties enrich a sense of well-being with its iconic biophilic design, eco-wellness and sustainability offerings, delivering inspiring experiences.

Operated by the Pan Pacific Hotels Group, PARKROYAL COLLECTION Hotels & Resorts has an expanding footprint of sustainable hotels, with a current network comprising PARKROYAL COLLECTION Kuala Lumpur, Malaysia; PARKROYAL COLLECTION Marina Bay, Singapore; and PARKROYAL COLLECTION Pickering, Singapore.

It is an exciting time to join the team as we continue to elevate, refresh and redefine how we position and market PARKROYAL COLLECTION Marina Bay, Singapore both internationally and locally. If you’re passionate about how hospitality makes an impact on our valued guests, fellow team members, the community and our planet, you may be who we’re looking for. 

About the Role and Key Responsibilities

Based in PARKROYAL COLLECTION Marina Bay, Singapore, the Marketing Communications Manager assists in developing, elevating and bringing to life the hotel’s sustainable hospitality brand in inspiring ways to excellent standards. This role reports to the Director of Marketing Communications and works hand-in-hand with the Marketing Communications team.  

Responsibilities include:

·       Integrated Marketing Planning and Campaigns – Assists the Marketing Communications Director in developing and executing hotel-wide integrated marketing strategies to drive business goals, from rooms to F&B to Meetings & Events to Weddings to Wellness & Spa offerings, on an always-on and campaign basis throughout the year.

·       Paid Advertisements and Digital Advertising – Responsible for securing publicity and visibility for the hotel to the hotel’s target audience through paid activities both offline and online, where the latter works closely with the digital corporate team on SEM, SEO, PPC, display ads to drive conversions.  

·       F&B – Assists in marketing one of the hotel’s top performing F&B outlets and works closely with the culinary and F&B team, from agency management to media engagement to collaboration events to elevate the establishment’s brand, visibility and revenue.

·       Commercial Partner – Work closely with commercial, revenue, F&B teams on tactical bank partnerships, room packages, sales support.  

·       Sustainability – Regularly conduct Sustainable Hotel Tours with external groups. Participate in the hotel’s sustainability programmes and promote the hotel’s sustainability philosophy to existing and potential guests.

·       Awards, CSR, Brand Partnerships and Sponsorships – Assist with award submissions, external partner engagements and sponsorship requests.  

·       Other Shared Team Responsibilities – Support media/influencer tastings/stays/drops, facilitating filming requests, content development for videos/photos, supporting hotel-wide requests on communication materials/collaterals for all guest-facing touchpoints, embarking on special campaigns and projects where needed. 

Stakeholders:

·       Internal Marketing Communications team members

·       Internal Hotel Teams including F&B and its outlets from Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team

·       Internal Corporate Marketing teams – Brand, Digital, Social, Communications

·       External Public Relations agencies

·       External content creators, influencers, media, community

Who We’re Looking For

·       Minimally 6-8 years of working experience in integrated marketing and communications, preferably in hospitality, F&B, travel and lifestyle sectors.

·       Minimum Diploma in Marketing, Business Communications or related fields from a recognised tertiary institution.

·       Added advantage as a proficient Mandarin writer and speaker.

·       Strategic thinker, excellent verbal and written communication skills, collaborative team player, proactive and resourceful, problem solver, possesses a good attitude.

·       Keeps up-to-date with industry trends, platform updates, technologies, best practices, competitor activity.