Assistant Manager, Marketing (Business Development) - #1105861

Job Summary:

We are looking for a creative and driven Marketing Assistant Manager to spearhead marketing efforts for our recreational, attractions, and fitness facilities.

This role is ideal for someone who is both strategic and hands-on, with a passion for engaging communities through compelling content, integrated campaigns, and targeted promotions. You will play a key role in driving marketing strategies, building brand visibility, and leading a small team of marketing executives to deliver results across multiple platforms.

Job Responsibilities:

• Plan and execute integrated omni-channel marketing strategies to drive revenue and footfall

• Develop messaging frameworks and campaign ideas across social media, digital ads, print, and on-ground activations

• Manage media spend and ensure brand consistency across all touchpoints

• Lead content ideation, planning, and execution across channels — including social media, emailers, digital screens, video highlights, and editorial content

• Maintain a structured content calendar and ensure all creative outputs are brand-aligned, relevant, and engaging

• Support the planning and promotion of events, launches, and seasonal campaigns

• Collaborate with internal teams and external partners to co-create compelling joint marketing efforts and sponsorship activations

• Use analytics tools to monitor campaign performance, extract insights, and optimise for ROI

• Manage marketing budgets responsibly, ensuring alignment with business goals and cost-efficiency

• Lead and mentor a team of marketing executives

• Ensure alignment of team outputs to business and branding objectives

• Work cross-functionally with internal departments to support organisation-wide marketing initiatives 

Job Requirements:

• Diploma or Degree in Marketing, Communications, or related field

• Minimum 5 years of relevant experience in marketing, campaign planning, or content development

• Strong grasp of digital and traditional media

• Experience in leading an effective team

• Hands-on skills in content creation; experience in design and/or video editing is a bonus

• Proficient in Microsoft Office and Canva; knowledge of Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) is a plus

• Creative, organised, and results-driven — able to multi-task and thrive in a fast-paced environment

Why Join Us?

At HomeTeamNS, you’ll be part of a dynamic organisation that champions community, wellness, and belonging. If you’re looking to make a real impact through meaningful marketing — we want to hear from you.