Assistant Trade Marketing Manager - #1104865

ASICS


Date: 7 hours ago
District: Singapore
Salary: $5,000 - $6,000 / month
Contract type: Full time
Work schedule: Full day
ASICS

Key Responsibilities:

  • Develop and implement mid-to-long term trade marketing strategies, aligned with business objectives.

  • Spearhead the planning and execution of the regional trade show.

  • Collaborate with internal teams across marketing, sales and product team to customize trade marketing plans for key accounts within allocated marketing budget.

  • Manage trade marketing budget effectively to maximize return on investment and ensure optimal resource allocation.

  • Conduct regular market analysis to understand customer preferences, competitive trends and trade dynamics.

  • Conduct regular trade audit to ensure in-store display adheres to brand guidelines and explore opportunities to elevate brand’s visibility.

  • Ensure close communication with sales team and key accounts to monitor sell-through performance and implement additional marketing support when necessary.

  • Execute trade marketing support from VM updates to exclusive assets creation to in-store activation etc.

  • Day-to-day administrative operations e.g. compilation of reports and assets dissemination.  

What we are looking for:

  • Bachelor's degree with major in Marketing or any related course.

  • At least 3 years in marketing or key account management.

  • Prior experience in the sporting goods or retail industry will be preferred.

  • Self-motivated with the ability to work well under pressure to deliver multiple projects simultaneously.

  • High level of attention to details and ability to follow through plans to execution.

  • Strong organisational skills and ability to pay close attention to detail and accuracy.

  • Team oriented and able to work in a fast-paced environment and under pressure.

  • A positive, hard-working “can-do” attitude, and the ability to multi-task on multiple projects simultaneously.

  • Occasional business travel required.

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