Content Strategist (Automotive Advertising) - #1104269

Content Strategist (Automotive Advertising)
Full-Time | Singapore | In-House Marketing Team

 Be part of the Winning Award Brand!

 About Us: BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

 Role Overview:

We're looking for a content strategist who lives and breathes performance-driven car ads. In this role, you'll lead the messaging for our automotive campaigns—crafting ad angles, headlines, and scripts that drive test drives, trade-ins, and sales. Your words will shape how customers see, understand, and act on our car offers, across Meta, Google, YouTube, WhatsApp, landing pages, and email (EDM) campaigns.

 Key Responsibilities:

·           Develop clear, persuasive messaging strategies for digital ad campaigns promoting our car models.

·           Own and write copy for EDM campaigns, including subject lines, preview text, and body content that drives action.

·           Create high-performing ad copy variations for A/B testing, focusing on test drives, preorders, and trade-in offers.

·           Translate key selling points (e.g. COE rebates, EV savings, exclusive vouchers) into scroll-stopping headlines and scripts.

·           Brief designers and video editors with clear messaging direction, hooks, and on-screen text suggestions.

·           Analyze ad performance data to iterate and improve messaging based on what converts.

·           Maintain a consistent tone of voice across all campaigns while tailoring for each platform.

·           Conduct regular competitor analysis and review advertising trends from both car dealerships and top non-automotive brands to inspire fresh angles and improve ad performance.

 Requirements:

·           Minimum 5 years of experience in content strategy, digital copywriting, or campaign planning.

·           Experience writing ad copy for car sales or high-value consumer products (e.g. property, insurance, finance).

·           Proven ability to write compelling emails and ads that drive clicks and conversions.

·           Deep understanding of how to write for performance—especially on Meta, Google, YouTube, and email.

·           Strong portfolio of ad copy, campaign frameworks, or content strategies with measurable impact.

·           Comfortable collaborating with marketing, creative, and media buying teams in a fast-paced environment.

 Preferred Qualifications:

·           Prior experience in automotive marketing or working with a car dealership group.

·           Familiarity with COE, EV rebates, or common car buyer concerns in Singapore is a plus.

·           Able to write scripts or suggest visual storytelling angles for short-form video ads.

·           Bonus: Experience using Meta Ads Manager, Google Ads, email marketing platforms, or analytics tools to interpret performance data.

 To Apply:

 Please submit your CV and portfolio, with samples of car campaigns, ad copy, and EDMs you've created. Applications without relevant samples will not be considered.