Assistant Trade Marketing Manager/ Trade Marketing Manager - #1103663
Ralph Lauren

Overview
This role will lead in all aspects of trade marketing activities and campaigns, with the aim of building brand awareness and positioning, customer engagement and sales growth. This role will also work closely with the Retail & Hospitality team to maintain and elevate operations efficiency and sales growth through various marketing efforts.
Key Responsibilities
Lead in daily marketing activities, campaign planning and execution
Lead in the planning, logistics and execution of any trade marketing events
Involved in communication strategies and activities to increase customer engagement and retention
Liaise with Agencies and Media for marketing related activities
Assist in the management of social media calendar, postings and recap
Work closely with the wholesale partners in their trade marketing efforts
Work closely with the Retail & Hospitality team to provide marketing support and optimize marketing activities and strategies
Work closely with the Retail & Hospitality team to align marketing efforts with sales goals
Constantly be up to date with the social media platforms and fashion trends
Involve in the preparation of reports and any administrative work
Any other adhoc duties that may be assigned in-line with this role
Requirements
Preferably holding a Degree/ Diploma in Marketing and Communications or related disciplines
Having minimally 5 years of trade marketing related experience within the beauty, fashion or retail industry
Proficient in Microsoft Office
Self-motivated individual with a keenness to learn and good time management
Detail-oriented and a collaborative team player with the ability to work effectively across cross-functional teams
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