Marketing Supervisor - #1101964

Marketing Communication Manager – Job Scope (vivo & DJI)

1. Strategic Brand Management

• Develop and execute integrated marketing strategies tailored to each brand’s positioning (vivo – smartphones & lifestyle tech; DJI – drones & imaging solutions).

• Analyse brand performance and consumer insights to refine brand messaging and campaigns.

• Ensure brand consistency across all touchpoints, balancing each brand’s identity and target audience.

2. Campaign Planning & Execution

• Plan and roll out ATL, BTL, and TTL campaigns for both brands across digital, retail, and offline channels.

• Coordinate seasonal and product-based marketing campaigns to meet brand-specific KPIs.

• Work with HQ/regional marketing teams to localize global campaigns and assets.

3. Product Launch & Go-to-Market Strategy

• Lead end-to-end marketing planning for new product launches – from pre-launch teasers to post-launch engagement.

• Collaborate with sales, product, and retail teams to ensure 360° market activation.

• Design impactful launch events, P R kits, and influencer campaigns.

4. Digital & Social Media Marketing

• Manage digital campaigns across social media, e-commerce platforms, and websites (SEO/SEM, performance marketing, social content planning).

• Drive fanbase and engagement growth through creative, localized content.

• Partner with influencers/KOLs and creators to boost online visibility for both brands.

5. Channel & Retail Marketing

• Create POS materials, retail promotions, and in-store experience strategies tailored to each brand.

• Support channel partners with marketing collaterals and retail training tools.

• Monitor retail campaign effectiveness and optimize based on performance.

6. Event & Activation Management

• Organize brand activations, roadshows, product demos, and experiential marketing events.

• Participate in trade shows and tech expos to strengthen brand presence.

• Leverage brand ambassadors and customer engagement activities.

7. Budget Management & ROI Tracking

• Plan and manage marketing budgets for both brands, ensuring effective allocation.

• Track ROI and campaign performance using analytics and reporting tools.

• Propose data-driven improvements to maximize marketing efficiency.

8. Cross-functional Collaboration

• Work closely with Sales, Product, E-Commerce, Creative, and Customer Service teams.

• Act as the marketing liaison for distributors, resellers, and strategic partners.

• Coordinate with global/regional brand teams to align on objectives and brand direction.

9. Competitor & Market Analysis

• Monitor market trends, competitor activities, and customer feedback.

• Identify opportunities for brand differentiation and market penetration.

10. Team Leadership (Must)

• Supervised junior marketers and interns, fostering a collaborative and high-performance team culture.

• Provided ongoing mentorship, performance feedback, and skill development support.

• Lead vivo & DJI marketing with strong Mandarin communication, localized strategy, and deep understanding of Chinese consumer culture.

1. Team Collaboration & Initiative

• Provide guidance to junior team members or interns when necessary.

• Proactively propose creative ideas and process improvements.

• Strong written and verbal communication in both English and Mandarin is essential.

Requirements:

• Bachelor’s degree or above in Marketing, Business Administration, Communications, or related field.

• Minimum 3–5 years of relevant experience in marketing communications, preferably in consumer electronics or lifestyle tech.

• Proficiency in Mandarin to coordinate with regional teams and stakeholders.