Visual Merchandiser Designer (Senior Executive/Executive) - #1101844
Lagardère Travel Retail
Date: 21 hours ago
District: Paya Lebar
Contract type: Full time
Work schedule: Full day

Visual and Audio Merchandising for Store and Restaurant Presentation
- In collaboration with commercial and operations teams, develop and execute store layouts, displays, and in-store presentations to maximize store and product visibility and enhance customer experience.
- Implement and maintain seasonal, promotional, and thematic visual displays across all retail and dining locations.
- Work closely with commercial and marketing teams to ensure brand consistency across all platforms.
- Develop VM guidelines and conduct regular store audits to ensure compliance, propose improvements where necessary.
- Provide training to store teams on VM best practices, ensuring high visual standards are maintained.
- Implement audio plan aligning with visual display to enhance customer experience.
Graphic Display & Brand Communication
- Maintain graphic content and brand materials for in-store displays, digital screens, menus, posters, and promotional materials to enhance product appeal.
- Participate in the design of seasonal campaigns, signage, wayfinding graphics, and advertising visuals.
- Produce materials to ensure good quality display, work with external agencies where appropriate.
Campaign Execution & Sales Support
- Support the execution of seasonal campaigns, promotional events, and new store openings through impactful visual storytelling.
- Collaborate with the marketing team to translate marketing concepts into compelling in-store experiences that drive conversions.
- Adapt and localize global branding guidelines to suit different store formats and customer demographics.
- Track VM spend ensuring expenditures align with budget
Cross-Functional Collaboration & Project Management
- Work closely with buyers, category managers, and operation teams to align merchandising plans with sales strategies.
- Ensure merchandising materials are delivered on time and installed efficiently across multiple locations.
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