Senior Social Media Marketing Specialist (Retail) - #1099962

Key Responsibilities:

Strategic Planning & Direction

• Develop and lead social media strategies that align with overall brand and marketing objectives.

• Translate brand goals into creative campaign briefs and content directions for agency partners.

• Guide storytelling, content themes, and activation concepts that resonate with our audience and reflect brand identity.

• Identify growth opportunities across platforms to elevate visibility, relevance, and community engagement.

Campaign & Content Oversight

• Work with agencies to implement and execute campaigns — providing clear direction and feedback.

• Ensure all social media content (from visuals to captions) aligns with brand tone, voice, and visual standards.

• Stay updated on social media trends, platform innovations, and cultural moments to keep the brand ahead of the curve.

• Occasionally create or adapt visual assets (e.g., story templates, simple static posts) using design tools when needed.

Performance & Community Growth

• Monitor and analyze performance metrics to assess effectiveness and inform strategy refinements.

• Collaborate with agencies on community-building efforts and meaningful engagement strategies.

• Partner with the internal marketing team to ensure social media initiatives support broader campaign and business objectives.

Requirements:

• At least 2 years of experience in social media marketing, brand strategy, or a related field.

• Deep passion for and active engagement with social media — you live and breathe platforms like Instagram, TikTok, and Facebook, and stay on top of what's trending, viral, and culturally relevant.

• Comfortable working with creative and content agencies — able to give constructive feedback and maintain brand consistency.

• Proficiency in design tools such as Canva, Adobe Photoshop, or similar — with the ability to create visually compelling social media content as needed.

EA Personnel: R25129408

EA Licence: 22C1376